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Strategic Change Decisions: Doing the Right Change Right

Heike Bruch, Peter Gerber & Victoria Maier

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abstract We use the case of German aviation Group Deutsche Lufthansa and its strategic change program, ‘D-Check Maintaining Leadership’, to illustrate how a large company was able to execute group-wide change in order to effectively secure its future despite a highly turbulent environment. In this context, we found that top executives must systematically make two decisions. First, they need to decide what the right change is for their company and second, they need to decide how to implement the change correctly. In the process of making these decisions, various critical factors also need to be taken into individual consideration in a methodical, deliberate way. Details of Lufthansa's program are provided and the benefits of and insights into pre-implementation decision-making processes are assessed for framing and subsequently implementing strategic change. The impact of leadership and management decisions for successful strategic change is discussed in the analysis. We round up our discussion with major lessons learned.
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 2005
journal Journal of Change Management
publisher Routledge (Abingdon)
ISSN 1469-7017
ISSN (online) 1479-1811
DOI 10.1080/14697010500067390
volume of journal 5
number of issue 1
page(s) 97-107
review blind review
   
citation Bruch, H., Gerber, P., & Maier, V. (2005). Strategic Change Decisions: Doing the Right Change Right. Journal of Change Management, 5(1), 97-107, DOI:10.1080/14697010500067390.