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An entrepreneur commercialises conservation : The case of Earth Santuaris Ltd

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abstract In this paper the author presents a case study of Earth Sanctuaries Ltd, an attempt by one entrepreneur to marry stock-market capitalism with native wildlife conservation. Launched in 1985, the company was listed on the Australian Stock Exchange in 2000 and rapidly expanded to operate ten different sanctuaries. However, by early 2002, the company faced a number of major problems that threatened its survival, including difficulties relating to the uniqueness of its business model, cash-flow management, the process of securing capital from external investors and an overly ambitious growth agenda. The primary goal of" Earth Sanctuaries is to regenerate some of Australia's original ecosystems by eliminating introduced species and managing the land back to the point where original plant and animals can be successfully reintroduced. The firm then generates income via tourism, merchandise sales, accommodation and consulting services. The enterprise is the brainchild of Dr John Wamsley, who until recently also ran the firm as chief executive officer. The case study outlines the genesis of the original business idea by the founding entrepreneur, the history of the firm to date, the steps taken to ensure its survival and the lessons that can taken from this pioneering ecopreneurial project for other new entrepreneurial ventures.
   
type journal paper
   
keywords Entrepreneur,
   
language English
kind of paper journal article
date of appearance 2002
journal Greener Management International
publisher Interleaf Productions (Sheffield)
ISSN 0966-9671
number of issue 38
page(s) 109-116
review not reviewed
   
citation Volery, T. (2002). An entrepreneur commercialises conservation: The case of Earth Santuaris Ltd. Greener Management International(38), 109-116.