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Critical factors in relationship marketing: The case of Swiss small and medium-sized enterprises

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abstract
   
type journal paper
   
keywords
   
language English
kind of paper journal article
date of appearance 1998
journal Journal of international marketing and exporting
publisher University of Southern Queensland, Research Centre for International Marketing (Queensland)
ISSN 1324-5864
volume of journal 3
number of issue 2
page(s) 85-93
review not reviewed
   
citation Volery, T. (1998). Critical factors in relationship marketing: The case of Swiss small and medium-sized enterprises. Journal of international marketing and exporting, 3(2), 85-93.