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Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes influencing the adoption of digital paid content

abstract The rapid growth of the Internet and electronic commerce stimulates new digital innovations. Electronic markets can influence both the adoption and diffusion processes of digital innovations in significant ways. The difficulties for market transactions of information goods and the change from free to paid content on websites in recent years has led to research questions about how individuals decide whether and when to adopt paid content innovations and how this innovation diffuses throughout a population. This paper presents empirical evidence regarding the adoption and diffusion process of paid content. It focuses on the differences of the adoption and diffusion process of different paid content types dependent on: (1) the existence of established, non-digital counterparts; (2) experience and familiarity with paid content and micropayment services; and (3) economic advantage and perceived convenience. Results pave a ground for a better understanding how paid content will support knowledge work in the future
   
type journal paper
   
keywords Adoption, Diffusion, Electronic Markets, Information goods, Paid content
   
project METOKIS
language English
kind of paper journal article
date of appearance 1-1-2006
journal Electronic Markets
publisher Routledge, Taylor & Francis Group
ISSN 1019-6781
ISSN (online) 1422-8890
volume of journal 16
number of issue 3
page(s) 233-244
review double-blind review
   
citation Stahl, F., & Maass, W. (2006). Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes influencing the adoption of digital paid content. Electronic Markets, 16(3), 233-244.