University of St.Gallen
research platform alexandria
search publications
browse publications
by person
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
by year

制造企业服务业务开发中认知及行为因素研究

Heiko Gebauer & Chunzhi Wang

fulltext etc. no fulltext attached
abstract It has already been a common recognition by most management academicians and practitioners that manufacturing companies have to extend service business facing the fiercer market competition and the lower product margin. But in practice the investment on service and service revenue of manufacturing company are still very low. In this paper, we study the behavioural factors which influence the extending service business in manufacturing company based on the investigation of some machinery and equipment companies. We analyse systematically the cognitive and behavioural factors of extending service business by following the technical procedure of analysing service investment motivation, service objectives setting and service objectives implementation.
   
type journal paper
   
keywords Service Management; Manufacturing Company; Behavioural Factors
   
project Internationalisierungskonzepte für industrielle Dienstleistungen
language Deutsch
kind of paper journal article
date of appearance 4-12-2007
journal Industrial Technology & Economy
publisher Gongye Jishu Jingji
ISSN 1004-910X
volume of journal 26
number of issue 9
page(s) 59-63
review double-blind review
   
citation Gebauer, H., & Wang, C. (2007). 制造企业服务业务 320;发中认知及行为因 素研究. Industrial Technology & Economy, 26(9), 59-63.