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The Self-Googling phenomenon : Investigating the performance of personalized information resources

Thomas Nicolai, Lars Kirchhoff, Axel Bruns, Jason A. Wilson & Barry J. Saunders

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abstract This paper investigates self-googling through the monitoring of search engine activities of users and adds to the few quantitative studies on this topic already in existence. We explore this phenomenon by answering the following questions: To what extent is the self-googling visible in the usage of search engines; is any significant difference measurable between queries related to self-googling and generic search queries; to what extent do self-googling search requests match the selected personalised Web pages? To address these questions we explore the theory of narcissism in order to help define self-googling and present the results from a 14-month online experiment using Google search engine usage data.

Fulltext available at: http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/articl e/view/2683/2409
   
type journal paper
   
keywords Self-Googling
   
project ScientificCommons.org
language English
kind of paper journal article
date of appearance 1-12-2009
journal First Monday
publisher University of Illinois at Chicago (Chicago, USA)
ISSN 1396-0466
number of issue 12
page(s) 1-12
review double-blind review
   
citation Nicolai, T., Kirchhoff, L., Bruns, A., Wilson, J. A., & Saunders, B. J. (2009). The Self-Googling phenomenon: Investigating the performance of personalized information resources. First Monday(12), 1-12.