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NFC applications for stationary retail - lessons from the EU project StoLPaN

abstract Near Field Communication (NFC) offers the technical basis to implement many interesting applications for the use in retail stores. The smart card emulation mode offers the possibility to accelerate the payment part of the checkout process, which according to an IBM study constitutes the biggest potentials in customer service improvement for 95% of the retailers. The use of NFC devices as loyalty cards not only accelerates the checkout process further, but gives retailers a new momentum to increase the number of program participants. The increasing saturation of wallets through an increasing number of credit cards has somewhat limited the possibility of these programs to grow.
   
type presentation (English)
   
keywords NFC, Ubiquitous Computing, retail, stationary retail, mobile payment, loyalty
   
project StoLPaN
date of presentation 26-11-2007
event Retail @ ID World 2007 (Milan, Italy)
citation Wiechert, T. (2007). NFC applications for stationary retail - lessons from the EU project StoLPaN. Presented at Retail @ ID World 2007, Milan, Italy.