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Consumer survey on the new format of the European Energy Label for televisions - Comparison of a "A-G closed" versus a "beyond A" scale format

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abstract Since the mid 90s, the European Union has had a compulsory label which shows the energy efficiency class for different kinds of household appliances so that consumers could determine the energy efficiency of a labelled household appliance more easily. However, the embrace of innovation has led to the development of so many energy-efficient products that for many product categories, the highest class of the scale has already been achieved or even surpassed. The EU Energy label has become a victim of its own success with too many appliances crowded in the top of the scale, and is now about to be revised by the Commission. The purpose of this paper is to provide evidence on the effect of two discussed labelling schemes on consumer decisions regarding investigated choices for televisions. We aim to demonstrate the difference in magnitude of the effect of both schemes in realistic choice experiments in order to define how to best move forward from a policy and a marketing perspective.
   
type discussion paper (English)
   
keywords Eco-Labelling, energy efficiency rating, consumer behavior, EU Energy Label, discrete choice, choice-based-conjoint analysis
   
project Soziale, ökologische und ökonomische Dimensionen eines nachhaltigen Energiekonsums in Wohngebäuden
date of appearance 25-8-2009
publisher ZEW (Mannheim)
page(s) 23
review internal review
   
citation Heinzle, S., & Wüstenhagen, R. (2009). Consumer survey on the new format of the European Energy Label for televisions - Comparison of a "A-G closed" versus a "beyond A" scale format. Mannheim: ZEW.