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Browsing by Division "IMC – Institute for Marketing and Customer Insight"
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Project
55+ - Kooperationsprojekt mit PriceWaterhouseCoopers
Project
Aufbau eines direkten Vertriebskanals up2drive - Kooperationsprojekt mit BMW Financial Services
Project
Best Practice in Brand Management
Project
Best Practice in Brand Management
Project
Bridging the Separate Worlds of Marketing Science and Practice
Project
Capabilities in CRM - an empirical analysis of situational capabilities of CRM Implementation
Project
Channel Scenario - Kooperationsprojekt mit der BMW Group
Project
Customer Centricity Implementation
Project
Customer Escapism und Channel Management im Consumer Electronics Markt - Kooperationsprojekt mit Sony Overseas SA
Project
Customer Interaction Model of the Future - Kooperationsprojekt mit McKinsey & Company
Project
Customer Relationship Management - Kooperationsprojekt mit der BMW Group
Project
Customer Relationship Management in Social Media
Project
Customer Segmentation - Kooperationsprojekt mit der Phonak AG
Project
dayzzi.com - Skalierbare B2B-Businessplattform mit einem lernfähigen Expertensystem
Project
Dynamics of Competition and its Effects on Profitability
Project
E-Commerce
Project
Erfolgsfaktoren im Multichannel Management der Konsumgüterindustrie
Project
Establishing a direct financing channel - Kooperationsprojekt mit up2drive
Project
Financial Services Trend Analysis - Kooperationsprojekt mit der BMW Group
Project
Health Care Management
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