Emotions play a crucial role in the strategic management of family business organizations (FBOs). Yet, they are commonly treated as a black box, and we have a limited understanding of their antecedents, and the processes and mechanisms through which they develop and unfold in FBOs, ultimately leading to strategic outcomes. This paper opens the black box and develops a framework for studying emotions in the strategic management of FBOs. In addition, it discusses how contemporary research contributes to moving the state of the field forward and proposes an agenda for future research by delineating some critical challenges and research directions.

How should new venture ideas be framed in order to acquire human resources and gain support in times of crisis characterized by struggling or failing institutions and governmental organizations? To answer this question, we analyze 316 new venture ideas aimed at alleviating the COVID-19 crisis in 11 countries. We investigate different linguistic framing configurations and test their persuasive power for human resource acquisition. Our fuzzy-set qualitative comparative analysis (fsQCA) and linguistic analysis reveal that a “common enemy framing” is crucial for obtaining resources in crisis contexts. Non-profit venture ideas, specifically, may acquire resources via two additional paths: adding positive emotional content or using an entrepreneurial hustle framing with concrete calls to action. Our findings provide novel insights into entrepreneurial resource acquisition and idea framing during crises.