Browsing by Division "ICI - Institute for Customer Insight"
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PublicationA Behavioral Approach to Explain the Usage of WWW - Findings in the Airline Industry( 2000-01-01)
;Huber, FrankKeller, T.Type: conference paper -
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PublicationA Conceptual Framework for Strategic Marketing in High-Tech Industries: The Case of Automotive IndustryType: journal articleJournal: Journal of International Marketing and Marketing ResearchVolume: 18
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PublicationA Contemporary Approach to Holistic Brand CommunicationType: journal articleJournal: Marketing review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und PraxisIssue: 2 / 2021
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PublicationA Cross-National Investigation of the Effects of Country of Origin and Brand Name on the Evaluation of a New CarType: journal articleJournal: International Marketing ReviewIssue: 13 (5)
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PublicationA Framework of Brand Contestation: Toward Brand AntifragilityType: journal articleJournal: Journal of Consumer ResearchVolume: 48Issue: 4DOI: 10.1093/jcr/ucab053
Scopus© Citations 4 -
PublicationA Friend Saved Is A Penny Earned or I Need A Dollar ... A Friend Is What I Need - The impact Of Social Linkage on Monetary Return.(European Marketing Association (EMAC), 2016-08-24)
;Mitterer, DarioType: conference paperVolume: Conference Program -
PublicationA Human Capital Perspective of Skill Acquisition and Interface LoyaltyType: journal articleJournal: Communications of the Association for Computing MachineryIssue: 46 (12)
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PublicationA Meaningful Look : Transforming Abstract Brand Values into Concrete Product Design Features(USI Università della Svizzera italiana, 2010-04-18)Most companies are intent on equipping their brands with a set of strong, symbolic values. Although it is widely accepted that all marketing activities (including the product itself) need to be consistent with a brand's values, a comprehensive and systematic approach for transforming abstract brand values into concrete product design features is still missing. This research addresses this gap in the literature by adapting an approach that was originally developed in perception research to a branding context. In particular, we propose that image morphing and warping techniques can be used to identify and manipulate those design features that drive the perception of a given brand value. Two studies with real consumers focusing on the automotive market confirm the viability and the usefulness of our approach. From a managerial perspective, the approach may increase the effectiveness of design efforts and may facilitate the communication between marketing and design departments.Type: conference paper
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PublicationA Method of Achieving maximum-profit Product Design on the Basis of Conjoint MeasurementType: journal articleJournal: Pricing Strategy & PracticeVolume: 4Issue: 1
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PublicationA Model of Buyer Regret: Selected Prepurchase and Postpurchase Antecedents and Consequences for the Brand and the ChannelThis research examines how two prepurchase stages of the buyer decision process-information search and alternative evaluation-and two postpurchase stages-evaluation of product and service attributes-influence buyer regret. The study extends prior consequences of regret to include purchase intentions toward both brand and the channel. Tested in a field sample of luxury automobile purchasers, results show that higher information search and alternative evaluation lead to more buyer regret; lower evaluations of service (but not product) attributes lead to more regret; and regret's consequences include reduced intentions to repurchase either the brand or from the dealership. Buyers who switch brands experience more regret than buyers who did not switch brands.Type: journal articleJournal: Journal of Business ResearchVolume: 60Issue: 12
Scopus© Citations 36 -
PublicationA new Approach to compute Interactions of latent Variables in Structural Equation Models - Results of an empirical study( 2000-01-01)
;Huber, Frank ;Johnson, MichaelBraunstein, ChristineType: conference paper -
PublicationA Poem Writes Itself(University of St. Bathans Press, 2010)
;Wijland, RoelSherry, John F.Type: book section -
PublicationA Question of Trust : Die Bedeutung von Vertrauen für das Gelingen von TransformationsprozessenType: newspaper articleJournal: Wirtschaftspsychologie aktuellIssue: 4
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PublicationA Regret Theory Approach to Assessing Customer Satisfaction when Alternatives are considered(Assocociation for Consumer Research, 1999-01-01)
;Huber, FrankBraunstein, ChristineType: conference paper -
PublicationA Role for Poetry in Consumer ResearchConsumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines over the past decade. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. In this article, we demonstrate how poetry contributes to the research enterprise. We use our own experiences as researcher?poets to illustrate how the writing and close reading of poetry can take us directly to the heart of consumption. Our essay is intended to provide a philosophical basis for the inclusion of poetry between the covers of this journal.
Scopus© Citations 137 -
PublicationA Simultaneous Approach to Market Segmentation and Market Structuring based von Jugemental Data( 1999-01-01)Hahn, C.Type: conference paper