Research Brand Equity
applied research project
01 December 2007
30 September 2009
A method for the valuation of research brands is going to be developed, recommendations for the strengthening of (industrial) research brands and for research marketing will be deduced. Main target audience are Swiss companies with high R&D intensity. The dissemination of the results will be achieved through a) the project partner with large companies as main target clients and b) the dissemination partner with small and medium sized R&D intensive companies as main target clients.
IBM Zurich Research Lab, BGW AG
[http://www.innovationsreport.de/html/berichte/studien/bericht-108596.html Press Release]