BUSCH JAEGER: Culture Clients Education
Type
applied research project
Start Date
July 1, 2010
End Date
January 31, 2011
Status
periodic
Keywords
Brand Ambassadors
Inhouse Education
Multiplicator Concept
Description
Employee behavior is critical to the stakeholder's brand perception and therefore to company success. Culture Clients Education is an Inhouse Education Program conceptualized and hold by the Center for Customer Insight. The aim of the program is to empower carefully selected employees to become brand ambassadors and multiplicators of BUSCH JAEGER's brand values.
Leader contributor(s)
Partner(s)
Busch-Jaeger Elektro GmbH
Funder
Topic(s)
Brand Ambassadors
Inhouse Education
Multiplicator Concept
Method(s)
Education
Workshops
Multiplicator Concept
Range
Institute/School
Range (De)
Institut/School
Division(s)
Eprints ID
68119