BUSCH JAEGER: Culture Clients Education
applied research project
01 July 2010
31 January 2011
Employee behavior is critical to the stakeholder's brand perception and therefore to company success. Culture Clients Education is an Inhouse Education Program conceptualized and hold by the Center for Customer Insight. The aim of the program is to empower carefully selected employees to become brand ambassadors and multiplicators of BUSCH JAEGER's brand values.
Busch-Jaeger Elektro GmbH