Consumers' Emotions and their Evaluative and Behavioral Consequences
Type
fundamental research project
Start Date
01 December 2012
End Date
30 November 2014
Status
ongoing
Keywords
consumer behavior
emotion
motivation
social comparison
Description
This research encompasses three projects that seek to provide a better understanding of consumers' emotions and their evaluative and behavioral impact in the domains of investment behavior, survey design, and self-regulation.
Member contributor(s)
Funder(s)
Topic(s)
investment behavior
survey design
self-regulation
Method(s)
lab and field experiments
large-scale field studies
content analysis
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
218872