Now showing 1 - 10 of 37
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Erfolgspotentiale und Differenzierungsmöglichkeiten von Klein- und Mittelunternehmen (KMU)

2011 , Fueglistaller, Urs , Burger, Dominik

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Einzigartig unter vielen: Wie sich kleine und mittlere Unternehmen wirkungsvoll differenzieren können

2016 , Fueglistaller, Urs , Burger, Dominik , Stahl, Heinz K. , Hinterhuber, Hans H.

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Potenziale ausnutzen: 16 Prozent mehr Gewinn?

2013-11 , Fueglistaller, Urs , Burger, Dominik , Fust, Alexander

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Gwerbler - die besten Dienstleister, die es gibt? Frage oder klare Bekenntnis? Besinnung auf Stärken - Mut für Neues.

2006-12-12 , Fueglistaller, Urs

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KMU und ihre Dienstleistungen II: Grundlagen und ausgewählte Praxisfälle

1999 , Fueglistaller, Urs

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Service Competence and Firm Performance : Towards a Concept for Strategic Differentiation for Small and Medium-sized Enterprises

2008-09-01 , Fueglistaller, Urs , Schrettle, Thomas , Fueglistaller, Urs , Volery, Thierry , Weber, Walter

Even though small and medium-sized enterprises (SMEs) play a vital role in world economies, strategic management research provides only limited insight into SME strategies. Scholars to date have mainly emphasized size-related disadvantages which small firms have to face in comparison to large corporations. In this paper we therefore argue that SMEs can gain competitive advantage through providing high quality services to their customers. Based on their service competence, long-term service relationships enable small business firms adapt to their services to changing business environments and to offer customized services and hence to outperform large corporations. To stay ahead of competitors, providers must have a bundle of dynamic capabilities to constantly reshape their activities and the way they operate. In this paper, we introduce service competence as a construct to describe these capabilities and develop a set of propositions on how organizational antecedents influence the service competence of an organization.

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Customer Value für kleinere und mittlere Unternehmen

2004 , Fueglistaller, Urs , Müller, Christoph , Halter, Frank , Belz, Christian , Bieger, Thomas

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KMU-Tag Studie 2011 zum Querdenken

2011 , Fueglistaller, Urs , Fust, Alexander , Burger, Dominik

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Salespersons' Empathy: A Systematic Literature Review and Research Agenda

2013-10-06 , Burger, Dominik , Fueglistaller, Urs , Fust, Alexander

Salespersons' empathy has received recognition by scholars and sales representatives. Despite its importance, definitions and conceptualizations of salespersons' empathy are rather heterogeneous. Thus, we used the method of systematic literature review to analyze 42 empirical articles. A research agenda focusing on salespersons' empathy's measurement, antecedents and moderators as well as effects on performance and relationship outcomes is presented to advance the field.

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Kommunikationsmanagement : Dienstleistungskompetenz. Strategische Differenzierung durch konsequente Kundenorientierung

2008 , Fueglistaller, Urs , Meckel, Miriam , Gasda, J.-Michael , Koenig, Thomas , Fust, Alexander , Bieger, Thomas , Laesser, Christian , Finsterwalder, Joerg , Koehler, Sven , Herrmann, Andreas , Kernstock, Joachim , Tomczak, Torsten , Wentzel, Daniel , Henkel, Sven , Mühlmeier, Silke , Fueglistaller, Urs