Brian - Learning App for Business Administration and More

Brian - Study for Exams. A social and competitive app for students to master exams playfully. Brian uses gamification and proven learning methods that not only help reach short-term targets but also lead to a wealth of knowledge in the long run. An algorithm serves the students with the right questions at the right time, individually tailored to their unique learning history. Our introductory course in business administration served as basis for the conceptualisation, development and beta testing of the app, which will be made available to other courses, too.

The idea for Brian was born in 2019 at Zense. The University of St. Gallen joined as a development partner and first client. The project is implemented by the Teaching Innovation Lab at the University of St. Gallen. The pilot is accompanied by the team of Prof. Dr. Thomas Bieger and based on the course "Business Administration - Introduction and Fundamentals" / "Betriebswirtschaftslehre - Einführung und Grundlagen" (assessment year fall term 2020).