Agile Application Management

Information systems in the insurance industry are increasingly used to shape customer interaction and complement the traditional insurance services. The requirements of customer-centric information systems (CC IS), particularly regarding agility, differ significantly from the backend systems, which support the transactional core processes. This research has the objective to identify the constitutive elements of CC IS, to analyze their effect on insurance value chains (particularly with regard to intermediation) as well as to design and test components of a reference architecture for customer-centric enterprise architectures in insurance.