Now showing 1 - 2 of 2
  • Publication
    The Great Equalizer : Does the Internet empower the Unemployed?
    (Rotterdam School of Management, 2012-06-07)
    Feuls, Miriam
    ;
    ;
    The ongoing digitalization affects all aspects of life, from the private to the professional sphere - on an individual, organizational and societal level. However, little is known about how marginalized groups, such as the unemployed, use the Internet in general or social media in particular and how they use them to build more strategic social relationships for finding new employment or their societal inclusion. In our contribution, we argue that there are different usage patterns along the interdependencies between recreational and instrumental use. Based on qualitative research performed with unemployed persons in Germany, we de-bate the usage of the Internet as compensating instrument for coping with unemployment and facilitating reentry into the job market. We particularly show that different usages of the In-ternet depend on socio-economic status, personality traits, motivational characteristics as well as different degrees of Internet literacy and experience.
  • Publication
    Social Media and the Communication Profession
    With the increasing popularity of Social Media such as Facebook, Twitter, Youtube, LinkedIn and the like, the communication profession is facing new and exciting opportunities to communicate - as well as new challenges that have to be met. Professionals from 30 different European countries participated in a joint survey of the European Association of Communication Directors and the University of St. Gallen that looked into the way Social Media affect and change the way communication professionals conduct their daily work and how they react to and cope with it. The results presented in this report show the main challenges in the field and develop approaches to help and support practitioners throughout Europe in their effective use of Social Media