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  • Publication
    Differences of Ski Destination Choice Criteria for Day and Overnight Visitors
    (La Trobe University, 2012-02-06) ; ;
    Lade, Clare
    ;
    Melsen, Lisa
    Alpine ski resorts are facing the challenge of attracting tourists. Problems arise from two sides: increasing temperatures that lead to less snow resulting in shorter winter seasons and the number of skier days in the alpine region is decreasing constantly. Especially lower lying ski resorts are threatened by the falling demand. Ski destination in the Alps which are situated close to large cities are characterized by operating at lower altitudes, have therefore a shorter winter season and the majority of visitors are coming for just one day. This paper evaluates differences in destination choice factors for day and overnight visitors. Results show that day tourists put more weight on ski area quality related factors whereas for overnight tourists the overall performance of the ski destination is relevant.
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