Now showing 1 - 2 of 2
  • Publication
    A Socio-Technical Approach to Study Consumer-Centric Information Systems
    (Association for Information Systems, 2016-12-11) ; ;
    Given the unprecedented role of digital service platforms in private life, this research sets out to identify the mechanisms that are designed into information systems with the purpose to increase consumer centricity. We evaluate the consumer centricity of an information system against three reflective indicators, that is the degree of need orientation, value co-creation and relationship orientation and conceptualize consumer centricity as the ability to align social and technical information system components. We employ a positivist, explanatory case study approach to test three hypotheses on system component alignment in cases from three domains (gaming, social networking, and video sharing). We found preliminary evidence for three alignment mechanisms that increase consumer centricity. With this research, we plan to contribute to the literature on consumer-centric information systems by elaborating and empirically grounding a socio-technical approach to study mechanisms and their joint application to increase consumer centricity in information systems.
  • Publication
    Consumer-Centric Information Systems : A Literature Review and Avenues for Further Research
    (Association for Information Systems, 2015-12-13) ; ; ;
    Carte, Traci
    ;
    Heinzl, Armin
    ;
    Urquhart, Cathy
    While consumer centricity has been extensively discussed as a concept of organizational transformation in the marketing domain, there is little research on its operationalization as a characteristic of information systems and associated antecedents. We review the marketing literature to understand generic organizational objectives of consumer centricity which are then generalized as characteristics of consumer-centric information systems. In a second step, we draw on socio-technical theory to conceptualize antecedents of consumer centricity as capabilities to align social and technical system components. Our research contributes to the body of knowledge by theoretically deriving an operationalization and antecedents of consumer centricity in IS research. This paper lays the foundation for a structured review of IS literature to theorize on component alignment capabilities as antecedents of consumer centricity. It further is the basis for case study research to construct a nomological network for consumer-centric information systems.