Christian Belz

Christian Belz

Title

Prof. em. Dr.

Last Name

Belz

First name

Christian

Phone

+41 71 224 2850

Homepage

www.unisg.ch/weitereinfochristianbelz

http://www.ifm.unisg.ch

Now showing 1 - 7 of 7

Inbound Center Quality : Typology and Experimental Results

(ISCTE Business School, 2012-05-22)
Schagen, Alexander
;
Oral, Cansu
;
Belz, Christian
;
Schögel, Marcus
;
Schmitz, Christian
;
Gnoth, Jürgen
;
Paulo, Rita

The aim of our study is to create a typology of inbound center quality. An analysis of six cross-industry case studies showed that company strategy and value creation characterise four inbound center types. We then examine drivers of inbound center quality via two experiments with Swiss International Air Lines customers. The findings propose that the quality of response time, communication, and compensation are drivers for customer satisfaction, customer loyalty, and repurchase intention. However, voluntary compensations decrease the impact of response time quality and communication quality on customer satisfaction. The experiments highlight differences between 12 experiment groups with moderator effects.

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/91631
Inbound Marketing: Customer Activities in Business-to-Business Markets

(JBM Conference, 2009-03-18)
Belz, Christian
;
Zupancic, Dirk
;
Schagen, Alexander

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/76280
Antecedents and Consequences of Customer Activities

(EMAC, 2009-05-26)
Schagen, Alexander
;
Gnoth, Jürgen
;
Belz, Christian
;
Zupancic, Dirk
;
Vergani, Gianni

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/76084
Marken gedeihen in Spannungsfeldern

(FAZ-Inst. für Management-, Markt- und Medieninformationen, 2007-06-14)
Belz, Christian

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/80554
Marken gedeihen in Spannungsfeldern

(FAZ-Inst. für Management-, Markt- und Medieninformationen, 2007-06-14)
Belz, Christian

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/80553
Classification of Performance Contracting Solutions: A Managerial Typology

( 2007-03-25)
Belz, Christian
;
Wuensche, Maria

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/80882
Marketing im Reifenmarkt

( 1990-05-07)
Belz, Christian

Type: conference paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/65179

Christian Belz

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