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PublicationState-of-the-Art Review on Destination Marketing and Destination Management( 2023)
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PublicationThe 2022 St. Gallen Consensus on Advances in Destination Management( 2023)
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PublicationLogics behind evading overnight taxes: a configurational analysisOvernight taxes are controversial. They affect tourists’ consumption behavior and hotels’ profits. This potentially generates undesirable industry practices such as underreporting overnights to evade overnight taxes. The aim of the paper is to understand the conditions and outcomes of underreporting. This is important because underreporting affects destinations’ tax income, which in turn may have further effects on tourismor other public services.Type:Journal:Volume:Issue:
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PublicationVisitor flows, trajectories and corridors: Planning and designing places from the traveler's point of viewRecent research underlines the importance of understanding the tourist destination as a demand-driven construct. Visitors activate different configurations of supply elements that produce a complex and dynamic fabric referred to as a space of flows. Today, we have the means to understand how these flows shape the evolution and gestalt of tourist places. This article proposes a new framework combining three concepts and related foundational theories: visitor flows, trajectories, and corridors. In tandem, they describe how tourism manifests itself in space and time. Trip decision, trip execution, and tourist performance unfold through social mechanisms generating the totality of visitor flows. Stakeholders must understand how visitor flows in their destinations emerge and evolve in order to decide on specific design interventions.Type:Journal:Issue:
Scopus© Citations 27 -
PublicationWhy DMOs and Tourism Organizations Do not Really 'Get/Attract Visitors': Uncovering the Truth behind a Cargo Cult.The term "getting visitors" is a colloquial expression of the assumption that tourist organizations of all sorts (DMOs) (Destination Marketing/Management Organizations) can attract new or additional visitors to a destination especially by using communication tools. In this article, we use well-founded scientific studies, critical reasoning, and practical considerations to argue that this assumption rarely holds. Eleven selected myths surrounding the practice of DMOs are critically examined and characterized as a cargo cult. It turns out that huge effort is put into creating extremely little added value in terms of additional visitors. The consequences, especially for today's "marketing-oriented" DMOs, are far-reaching. DMOs still have legitimacy. But this must be based on the original rationale behind DMOs, specifically as a solution to instances of market failure in public spaces.
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PublicationThe SOMOAR operationalization: a holistic concept to travel decision modellingMost state-of-the-art approaches for the analysis of the process of travel decision-making follow Woodworth’s neo-behaviouristic S–R (stimulus–response) or S–O–R (stimulus–organism–response) model. However, within this model, scholars primarily focus on the S–R relationship, investigating specific decisions by describing or explaining an outcome as the result of an input of several stimuli. There is a lack of investigation into the “O” dimension of the S–O–R model. This paper aims to contribute towards closing of this gap by conceptually and holistically expanding existing models with new perspectives and components.Type:Journal:Volume:Issue:
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PublicationThe 2016 St. Gallen Consensus on Advances in Destination ManagementThis article communicates the main insights of the third Biennial Forum on Advances in Destination Management (ADM), held in Vail, Colorado (USA). The substance of scholars’ and practitioners’ discussions can be divided into five topical domains: (1) relevance of experiences to the destination concept, (2) destination strategy and resilience, (3) the future of DMOs, (4) tourism taxation and regulation, and (5) big data and visitor management. For each domain, a goal-centered research agenda is offered, built on conference participants’ collective sense-making efforts during the three-day conference, followed by a dedicated consensus session.Type:Journal:Volume:Issue:
Scopus© Citations 23 -
PublicationResearch in a culturally diverse world: reducing redundances, increasing relevanceTourism is a key industry that creates better futures in many countries of the world, both socially and economically. Conducting rigorous and relevant research that develops knowledge and informs stakeholders (including businesses, policy makers, regulators, non-governmental agencies and the general public, just to name a few) on how to improve their practices is therefore of critical importance. Indeed, hundreds of researchers across the globe conduct tourism-related research. The number of researchers continues to increase with more countries joining the international tourism research community. For their work, they have available an ever-increasing number of academic publication outlets. According to Bob McKercher, we currently count more than 250 tourism and hospitality journals. In their workplaces, researchers are increasingly faced with expectations relating to the number of manuscripts they should be publishing per annum, the quality of the journals they should be publishing in and the number of citations their work should be generating. These academic performance indicators, however, encourage outputs that are often of limited use to tourism stakeholders outside of academia and are therefore only acknowledged within a very small community.Type:Journal:Volume:Issue:
Scopus© Citations 14 -
PublicationDestination logo recognition and implications for intentional destination branding by DMOs: A case for saving moneyTourist destination branding has become a major element in tourism marketing. However, it could potentially be the case that tourists are unaware of brands intentionally constructed by destination marketing organzations (DMOs) because they do not even recognize the main identifier as represented by the destination logo. This paper tests the truth of this assumption for the cases of four supposedly well-branded Swiss destinations. The results show that destination logo recognition is, indeed, very limited. In addition, destination logos appear to be most effective when used for specifically branding the place right on the spot. In terms of the original meaning and aim of ‘branding,’ the results imply that branding (using the logo) is primarily useful for the product (i.e. the experience) in the destination rather than for destination communication. Since DMOs spend considerable amounts of money in branding processes, we conclude that the impact of branded communication and advertising campaigns is greatly overestimated.Type:Journal:Volume:
Scopus© Citations 27 -
Publication2014 St. Gallen Consensus on destination managementThis paper summarizes the main insights of the second Biennial Forum on Advances in Destination Management (ADM), held in St. Gallen (Switzerland). Issues in five domains preoccupied the discourse of scholars and practitioners alike: (1) the definition of ‘destination', (2) the purpose and legitimacy of destination management organizations (DMO), (3) governance and leadership in destination networks, (4) destination branding, and (5) sustainability. For each domain, this consensus offers a purposeful research agenda grounded in the ADM?s community of destination management and marketing researchers. This paper builds on conference participants? collective sense-making efforts expressed over the course of the conference and in a dedicated consensus session.Type:Journal:Volume:Issue:
Scopus© Citations 47
