Christian Laesser
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Prof. Dr.
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Laesser
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Christian
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christian.laesser@unisg.ch
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+41 71 224 25 25
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  • Publication
    Identifying casino patrons from the tourism market
    (La Trobe University, 2012-02-07)
    Prentice, Catherine
    ;
    Laesser, Christian
    ;
    Lade, Clare
    ;
    Melsen, Lisa
    In order to provide market insight into diversification of casino visitors, this study intends to identify the travel pattern, travel motivation and demographic characteristics of tourists who include casinos in their travel itinerary, and to what extent, these variables affect their decision of visiting casinos during their vacation. Study subject and data base is the Swiss travel market, a notably mature market in terms of buying environment, buying power as well as sophistication of consumers. The results of the analysis reveal a number of significant differences between tourist gamblers and the 'average' travellers, including a number of socio-demographics, choice of destination, type of accommodation, travel motivation, travel information sources. No differences were identified with regard to gender and size of household.
    Type: conference paper
    Volume: Book 2: Working Papers
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/91994
  • Publication
    Service quality performance : A study on service quality performance of private SMEs in tourism
    (La Trobe University, 2012-02-07)
    Zehrer, Anita
    ;
    Laesser, Christian
    ;
    Lade, Clare
    ;
    Melsen, Lisa
    Tourism is a service-intensive industry that is dependent on the quality of customers' service experiences and their consequent assessment of satisfaction or dissatisfaction with a service experience. The management and performance of service quality is thus of crucial importance to the tourism industry. The paper reports a mystery guest study on the service quality of email inquiries by potential guests in a valley in the Tirol, Austria. The objective of the study is to identify good and bad quality performance factors of tourism SMEs when it comes to email conversation, which has been and still is the first contact with a holiday destination.
    Type: conference paper
    Volume: Book 2: Working Papers
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/91995