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PublicationDMOs bridging structural holes in destination networks : A perspective based on actor's networks( 2012-08-26)
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PublicationThe valuation of direct intercontinental flights as opposed to non-direct ones : Insights based on a hedonic apporach( 2007-06-21)This paper is about valuating direct intercontinental flights as opposed to non-direct ones, taking an individual travelers' perspective. The methodology of this study is derived from a hedonic approach which tries to explain actual expenditures (in our case of air transport) by means of a number of non-divisible characteristics (origin and destination, number of stopovers, choice of travel class). The results reveal that direct flights are valued higher than non-direct ones. However, the share of this advantage in relation to other characteristics by which a flight can be valued is limited, ranging from 15 to 20 per cent (in the context of travel in economy class; ceteris paribus) to less than 10 per cent (in the context of travel in business class; ceteris paribus). In contrast, and to put those numbers into perspective, choosing business class (instead of economy) adds 240% to an economy air fare (ceteris paribus).
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PublicationCustomer Value of Second Home Ownership: Insights from a Mature Market (Switzerland)(Australian and New Zealand Marketing Academy, 2007-12-03)
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PublicationDivision of customer retention activities between DMO and lodging provider: Insights from the basis of repurchase intention likelihood(N.T., 2005-02-01)This paper contributes to conceptualizing the division of tasks between DMO and lodging provider with regard to customer retention measures, based on the stated likelihood of visitor's intention for a repeat trip as a (possible) result of their satisfaction with regard to (1) the offerings of a destination, (2) the chosen accommodation and (3) the overall trip, differenti-ated according to the number of previous trips taken to a given destination. On the basis of a comprehensive hypotheses model, numerous interrelations were measured by means of an OLS regression. The data used is representative for the case of leisure travel by the Swiss population, serving as a model for a well developed travel market. The results revealed a dominant role of the satisfaction from the services of the chosen accommodation, while the importance of the offerings of a destination rapidly loses significance as the number of repeat trip increases. Furthermore, overall trip satisfaction is linked more closely to the satisfaction from the services of a chosen accommodation. With regard to cus-tomer retention and measures increasing the likelihood return trips, these results imply a domi-nant role of the accommodation sector within the tourism industry. Key words: Quality, satisfaction, customer retention, hospitality industry.
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PublicationThe market entry of low cost airlines (LCA): Implications for mode choice between Switzerland and Germany( 2004-03-25)This paper is about drivers of mode preferences on medium range travel (500 - 1'000 km), both including a full range of modes. The past 2 years, a number of low cost airlines (LCA) have entered the Swiss market, targeting at selected routes between Switzerland and Germany. Other than with regard to traffic between Switzerland and the UK, where LCA such as Easyjet and Ryanair have taken market shares from mainly traditional network airlines only (rationale: geography and distance on those routes) or have generated new traffic, travel between Switzerland and Germany has been domi-nated by car and train. With LCA entering the Swiss market, it can be hypothesised that mode choice on the routes offered by them has substantially changed. Based on a situational approach (2 situations, characterising the demand side) and a number of actual offerings set up for selected routes (characterising the supply side), the study tries to identify drivers of a stated ranking of preferences, operationalised by an OLS regression of at-tributes towards the very. The database was generated by a survey in Switzerland and Germany in September 2003 and consists of 1'000 representatively selected persons (500 from each Swit-zerland and Germany). The 2 situations presented consisted of a trip from Zurich to Berlin (1; incorporating direct means of transport) and from Freiburg i.Br. to Leipzig (2, incorporating means of transport with changes/ transfers necessary along the route.). The key drivers revealed to be relevant for the ranking of given options are travel time, flexibil-ity, comfort, travel costs and safety. The preference to use LCA is basically raised by the wish to use the least travel time as possible and sympathy towards those new business models (incl. their marketing message).
