Now showing 1 - 10 of 18
  • Publication
    Tourismus-Destinationen: Strukturen und Aufgaben sowie Herausforderungen und Perspektiven
    ( 2023-04) ; ;
    Brigitte Küng
    ;
    Tina Boetsch
    ;
    Tiziano Weilenmann
    ;
    Staatssekretariat für Wirtschaft SECO
    Mit Hinblick auf das Tourismus Forum Schweiz 2022 und danach weiterführenden Diskussionen hat das SECO die Erarbeitung eines Grundlagenberichts «Tourismus-Destinationen: Strukturen und Aufgaben sowie Herausforderungen und Perspektiven» in Auftrag gegeben. Das vorliegende Management Summary fasst die wesentlichsten Resultate dieses Berichts zusammen, entlang der folgenden auch im Bericht genutzten Struktur: (1) Konzeptionelle Grundlagen und Status quo (Ausgangslage): Bei den konzeptionellen Grundlagen wird der internationale «State-of-the-Art» zum Destinationsmanagement aufgearbeitet und reflektiert, beim «Status quo» die effektive Situation in der Schweiz beschrieben. (2) Unmittelbare und mittelbare Auswirkungen der Pandemie sowie post-pandemische globale (Tourismus-)Trends (Postpandemische Entwicklungen): Dieser Bereich dient insbesondere zur Aufarbeitung der wichtigsten Erkenntnisse rund um diese wichtigen exogenen Treiber der touristischen Entwicklung. (3) Verschiedene Themen als Herausforderung für/ mit Betreffnis für Destinationen (Spezialthemen): In insgesamt unabhängigen Entitäten werden hier die wichtigsten Erkenntnisse zu vier Spezialthemen, welche auch das Destinationsmanagement betreffen, aufgearbeitet. Diese Spezialthemen sind: Destinationspositionierung, Ressourcen (insbesondere Fach- und Arbeitskräfte), Nachhaltigkeit und Klimawandel. (4) Zukunft von Destinationen und DMOs (Schlussfolgerungen): Basierend auf den drei vorigen Bereichen werden an dieser Stelle die wichtigsten Schlussfolgerungen für das zukünftige Destinationsmanagement sowie entsprechende Empfehlungen abgegeben.
  • Publication
    Future Rail Business Models
    While existing studies envision the future of mobility and foreshadow change, they omit to discuss implications for specific business models and their value creation logics. Yet, identifying development trajectories for existing and new business models is key to determine how railway companies will provide sustainable value in tomorrow’s mobility landscape – specifically, as consumer preferences and technologies change. New technologies enable virtual integration along service, travel, and logistics chains, new transportation production concepts, and added functionality. This opens trajectories for new business models and the augmentation of existing models of passenger and freight transportation. In this report we develop a morphology of configurational options for railway companies’ business models based on the Swiss case, identify novel configurations based future mobility scenarios, and deduce strategic implications for existing railway business models with a particular focus on passengers.
  • Publication
    Travel Market Switzerland 2012 : Basic Report and Database Specification
    In 2012, for the eighth time since 1972, a survey on the travel behavior of the Swiss population was conducted. The database resulting from this project (Travel Market Switzerland 2012) is still the most extensive on private trips by the Swiss resident population. Private trips are defined/ delimited as all journeys by private persons with at least one overnight stay outside their home and their normal life and work environment. They include all types of leisure motivations, but no business purposes. Results (selection): - Travel propensities: Switzerland experienced a travel-intensive year with a gross travel propensity higher than ever before. - The duration of trips: Short trips are still on the rise as most trips last less than one week. - The choice of destination: Switzerland remains the favored destination but is highly competing with neighbouring countries. - The month of departure: July remains the strongest month with October and December in second and third place. - Travel motivation: Travellers are seeking regeneration from daily routine and job and do this by experiencing landscape and nature and enjoying good food and beverages or simply by resting and relaxing. Time issues (motivation factors such as having time for family or for oneself) have again become more relevant. - Sources of information: Information is transmitted via two major channels: Face-to-face and the Internet. Face-to-face include particularly friends and relatives and also people living at the destination (e. g. locals, hotel employees). However, and most importantly, the major source of information is previous experience. - Booking channels: The Internet is now the most prominent booking channel. Bookings are made either by mail or on specific booking platforms. - Modes of transport: Private cars are still the most important modes of transport. The train again has lost market share in favor of the plane which has gained the highest market share ever. - Type of accommodation: The hotel industry in general, and three and four-star hotels in particular, have lost market share. Five-star hotels gained market share, especially in international destinations.
  • Publication
    Travel Market Switzerland 2007
    Technical Report and Results - In 2007, for the seventeenth time since 1972, a survey on the travel behaviour of the Swiss population was conducted. The database resulting from this project (Travel Market Switzerland 2007) is still the most extensive on private trips by the Swiss resident population. Private trips are defined/ delimited as all journeys by private persons with at least one overnight stay outside their home and their normal life and work environment. They include all types of leisure motivations, but no business purposes. This report overviews: -the method/ procedure of data collection (Chapter 2) -the results of this data collection (Chapter 3) -publications that draw on previous editions of Travel Market Switzerland (Chapter 4) -variables available in the database of Travel Market Switzerland for further analysis and special reports (Chapter 5). Results (selection): -Travel propensities: Switzerland experienced one of its most travel-intensive travel years ever, mainly due to the economic prosperity, an optimistic outlook and cheap transport during large parts of the reporting year. -The duration of trips: most trips now last less than one week. The "classic" two-week trip has been supplanted by shorter as well as longer trips. -The choice of destination: Switzerland remains the favoured destination. However, non-neighbouring countries in Europe as well as overseas destinations have achieved considerable market share increases. -The month of departure: July remains the strongest month. More than half of all travel occurred between March and July. Other than in 2004, and signalling a long-term trend, travel increasingly occurred in the first half of the year, with varying market shares for spring and autumn. -Travel motivation: people wanted to be pampered, diverted/ entertained and rid themselves of obligations. Time issues (motivation factors such as having time for family or for oneself) are less dominant than in previous years, although still strong. -Sources of information: three major sources of information exist: the WWW, friends and relatives, and destination brochures. Occasionally (and especially when travelling internationally), tour operator brochures and travel guides inhibit prominent position. However, and most importantly, the major source of information is previous experi-ence. -Modes of transport: 2007 has been the year of the plane, with flying as the mode of transport gaining the highest market share ever, attributable to capacity increases of the network carriers as well as a proliferation of low-cost airlines. Cars lost market share, mainly due to the choice of destination, and trains also continued to lose market share. -Type of accommodation: the hotel industry in general, and four- and five-star hotels in particular, gained market share. Because travellers from Switzerland prefer to stay in hotels when travelling internationally, and international travel has gained market share, this was expected. In summary, a prosperous 2007 led to increased travel activity, which generated above-average demand for long-haul travel, and therefore increased demand for flights and hotel accommodation. The overall trend of stagnation was interrupted in 2007; however, it is uncertain whether this is a temporary phase, considering the less-than-favourable economic outlook and higher transport costs for the time being.
  • Publication
    Travel Market Switzerland 2004 - Basic Report and Variables Overview
    In 2004, for the 16th time since 1972, a survey on the travel behaviour of the Swiss population was conducted. The database resulting from this project (Travel Market Switzerland 2004) is still the most extensive one on private trips of the Swiss population. This report gives an overview on - Method/ procedure of data collection (cf. chapter 2), and - Results (cf. chapter 3). Furthermore, 1998 research on the clustering of travel situations based on motivation factors was replicated as part of this report (Market segmentation by motivation: results of 1998 research revisited). Please refer to chapter 4. To give insight into previous publications on Travel Market Switzerland, we made a compilation of all related papers published by the authors of this report; please refer to chapter 5. Finally, a list of all currently available variables gives an impression of data available for research (cf. chapter 6).