Now showing 1 - 10 of 508
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State-of-the-Art Review on Destination Marketing and Destination Management

2023 , Stephan Reinhold , Pietro Beritelli , Alan Fyall , Choi, Hwan-Suk Chris , Christian Laesser , Marion Joppe

This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to climate, health, and financial crises, require a reassessment of previous academic contributions and current practices. Referring back to the social origins of destinations, this article conceptualizes destinations as a heterogeneous space of flows and proposes future research linked to tourist demand and tourism supply, sustainability and resilience, technological shifts, and institutions. Finally, six broader streams of conversations suggest how to advance the marketing and management of destinations related to a destination ontology grounded in flows, with a focus on processes and action, stewardship and collaboration, resilient destinations, transient and permanent residents, as well as new instrumental technologies and augmented experiences.

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Komplexität von Kaufentscheidungen im touristischen Kontext: Erkenntnisse für andere Dienstleistungsdomänen

2021-04 , Bieger, Thomas , Laesser, Christian

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Visitor flows, trajectories and corridors: Planning and designing places from the traveler's point of view

2020-05-01 , Beritelli, Pietro , Reinhold, Stephan , Laesser, Christian

Recent research underlines the importance of understanding the tourist destination as a demand-driven construct. Visitors activate different configurations of supply elements that produce a complex and dynamic fabric referred to as a space of flows. Today, we have the means to understand how these flows shape the evolution and gestalt of tourist places. This article proposes a new framework combining three concepts and related foundational theories: visitor flows, trajectories, and corridors. In tandem, they describe how tourism manifests itself in space and time. Trip decision, trip execution, and tourist performance unfold through social mechanisms generating the totality of visitor flows. Stakeholders must understand how visitor flows in their destinations emerge and evolve in order to decide on specific design interventions.

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The SOMOAR operationalization: a holistic concept to travel decision modelling

2018-12-15 , Laesser, Christian , Luo, Jieqing , Beritelli, Pietro

Most state-of-the-art approaches for the analysis of the process of travel decision-making follow Woodworth’s neo-behaviouristic S–R (stimulus–response) or S–O–R (stimulus–organism–response) model. However, within this model, scholars primarily focus on the S–R relationship, investigating specific decisions by describing or explaining an outcome as the result of an input of several stimuli. There is a lack of investigation into the “O” dimension of the S–O–R model. This paper aims to contribute towards closing of this gap by conceptually and holistically expanding existing models with new perspectives and components.

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The 2022 St. Gallen Consensus on Advances in Destination Management

2023 , Stephan Reinhold , Pietro Beritelli , Christian Laesser

This article presents the 2022 Consensus on Advances in Destination Management, a research agenda for destination marketing and management. Like its predecessors, this agenda is grounded in the collaborative consensus discourse methodology. To identify relevant avenues for future research, the consensus draws on three days of structured interactions among scholarly and industry experts invested in advancing the research and practice of destination marketing and management for sustainable development of tourist destinations at the 5th Advances in Destination Management Forum in Kalmar, Sweden. The consensus details avenues for further research in five key areas that relate to (1) the role and future of DMOs, (2) tourism policy and governance issues, (3) advancing destination resilience and sustainability, (4) the measurement and tracking of visitor flows, and (5) destination development in emergent destinations.

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Mit Nachhaltigkeit in die postpandemische Zukunft?

2021-09-24 , Laesser, Christian

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Why DMOs and Tourism Organizations Do not Really 'Get/Attract Visitors': Uncovering the Truth behind a Cargo Cult.

2019-10 , Beritelli, Pietro , Laesser, Christian

The term "getting visitors" is a colloquial expression of the assumption that tourist organizations of all sorts (DMOs) (Destination Marketing/Management Organizations) can attract new or additional visitors to a destination especially by using communication tools. In this article, we use well-founded scientific studies, critical reasoning, and practical considerations to argue that this assumption rarely holds. Eleven selected myths surrounding the practice of DMOs are critically examined and characterized as a cargo cult. It turns out that huge effort is put into creating extremely little added value in terms of additional visitors. The consequences, especially for today's "marketing-oriented" DMOs, are far-reaching. DMOs still have legitimacy. But this must be based on the original rationale behind DMOs, specifically as a solution to instances of market failure in public spaces.

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Managing Experiential Co-creations in Cooperative Networks - Learnings from Tourism

2021-04 , Bieger, Thomas , Laesser, Christian

Tourism is a multidimensional phenomenon that not only represents an important global economic sector, but also influences geographical patterns, social communities, regional economic networks, and political relations. Due to the comprehensive nature and integrative character of the tourism sector, there have always been efforts to analyze this object of investigation based on systemic and cross-disciplinary approaches. One of the main properties of tourism services is the dependence on co-crteation, because tourism products consist of various service elements delivered by independent companies and even customers. This special issue features contributions that cover different prespectives on the coordination of the tourism service chain. It also contains articles dealing with important resources with public good character for tourism company networks and destinations such as data and quality of labor markets. Second homes open access to important resources for destinations. The different roles of customers as co-producers, customers, and even investors is a topic covered in the last contribution.

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Logics behind evading overnight taxes: a configurational analysis

2020-01-13 , Beritelli, Pietro , Reinhold, Stephan , Laesser, Christian

Overnight taxes are controversial. They affect tourists’ consumption behavior and hotels’ profits. This potentially generates undesirable industry practices such as underreporting overnights to evade overnight taxes. The aim of the paper is to understand the conditions and outcomes of underreporting. This is important because underreporting affects destinations’ tax income, which in turn may have further effects on tourismor other public services.

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75 years of Tourism Review: Survival by transformation: a perspective article

2019-08-09 , Laesser, Christian , Bieger, Thomas , Pechlaner, Harald , Keller, Peter , Buhalis, Dimitrios

The purpose of this paper is to reconstruct and analyze the long history of Tourism Review and try to outline the future of this journal.