Christiane Lehrer
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Lehrer
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Christiane
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+41 71 224 3879
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Now showing 1 - 10 of 20
  • Publication
    Type: journal article
    Journal: Marketing Review St. Gallen
    Issue: 1
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/99019
  • Publication
    Transitioning to Omnichannel Business: A Dynamic Capabilities Perspective of Firms’ Channel Integration
    ( 2018)
    Lehrer, Christiane
    ;
    Mirsch, Tobias
    ;
    Jung, Reinhard
    The proliferation of digital devices and services has fundamentally changed customer behavior and needs and thus the manner in which customers engage with firms. Many customers want to engage with firms across both online and offline channels, enjoying seamless switching and simultaneous use. In this changing environment, the omnichannel concept has been proposed as an appropriate approach to satisfy these customer demands. In practice, however, only a few firms have successfully initiated a transition from a multichannel business to an omnichannel business by integrating channels. One major challenge associated with channel integration is that of deploying the necessary dynamic capabilities that enable management to reconfigure the organization. Against this backdrop, we draw on the dynamic capability perspective to examine how firms transitioned to omnichannel management by the combination of adaptive organization principles and omnichannel retail information systems. For this purpose, this study sheds light on the microfoundations of the firms’ IT-enabled dynamic capabilities. The research is based on two qualitative case studies of a click-and-mortar retailer and an insurance firm that have transitioned to an omnichannel approach by successfully integrating their online and offline distribution channels. The findings make four primary contributions to theory and practice. First, they extend the literature on omnichannel business by discussing microfoundations related to channel integration grounded in empirical data. Second, our results provide relevant insights for information systems scholars on IT’s contribution to achieving the target of an omnichannel business. Third, the study contributes to research regarding dynamic capabilities by providing empirical insights into how firms deploy dynamic capabilities in practice. Fourth, for practitioners, this research provides valuable decision support on how to transform their organizations toward an omnichannel approach.
    Type: journal article
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/101363
  • Publication
    Mit Digital Nudging Nutzererlebnisse verbessern und den Unternehmenserfolg steigern
    (Beck, 2018)
    Mirsch, Tobias
    ;
    Jung, Reinhard
    ;
    Rieder, Annamina
    ;
    Lehrer, Christiane
    Digital Nudging can influence user behavior in the digital context by the targeted design of user interfaces. Based on behavioral economics, psychological effects can be utilized or counteracted to support users in decision-making. If applied systematically, digital nudging can enhance the user experience and add significant value to the business.
    Type: journal article
    Journal: Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
    Volume: 30
    Issue: 5
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/101426
  • Publication
    Making Digital Nudging Applicable: The Digital Nudge Design Method
    ( 2018-12)
    Mirsch, Tobias
    ;
    Lehrer, Christiane
    ;
    Jung, Reinhard
    The goal of digital nudging, a concept based on insights from behavioural economics, is to influence decision-making in digital choice environments. Information systems scholars increasingly see digital nudging as a promising research field, as do practitioners in the field of user interface, user experience, and digital service design. However, the use of digital nudging is not widespread because practitioners are often unaware of the concept or they do not have a systematic approach with which to apply it. Using a design science research approach, we develop the Digital Nudge Design method and evaluate its applicability and usefulness in practice. The method is based on requirements deduced from literature on digital nudging and persuasive systems and frominterviews with practitioners from five case organizations. The study contributes to research that seeks to develop methods for influential user interface design, and the method supports researchers and practitioners in designing digital nudges.
    Type: journal article
    Journal: International Conference on Information Systems
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/99817
  • Publication
    Type: journal article
    Journal: Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
    Volume: 28
    Issue: 4-5
    DOI: 10.15358/0935-0381-2016-4-5-235
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/104502
  • Publication
    Integrating data from user activities of social networks into public administrations
    (Springer Science + Business Media, 2016-06-25)
    Rosenberger, Marcel
    ;
    Lehrer, Christiane
    ;
    Jung, Reinhard
    Linking social networks with government applications promises various benefits, such as improving citizens’ public engagement, increasing transparency and openness in government actions, and new or enhanced government services. The research goal is to drive innovation in governments through the integration of user activities from social networks into government applications. Instead of using third-party social media tools, we call for self-developing integration software, so that the government retains full control of the sensitive government data that is linked to social network user data. Following a design science approach, we developed a data model of user activities in social networks. Our 40 user activity types conceptualize the common fundamental data structure and are a means for comparing current features of ten prominent social networks. We find that a substantial share of user activities can be mutually integrated by wrapping social network Application Programming Interfaces (APIs).
    Type: journal article
    Journal: Information Systems Frontiers
    Volume: 19
    Issue: 2
    URL: http://rdcu.be/urWw
    DOI: 10.1007/s10796-016-9682-6
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/104187
    Scopus© Citations 24
  • Publication
    Generating and exploiting customer insights from social media data
    (Springer, 2016-05-27)
    Wieneke, Alexander
    ;
    Lehrer, Christiane
    Previous research has emphasized the virtues of customer insights as a key source of competitive advantage. The rise of customers’ social media use allows firms to collect customer data in an ever-increasing volume and variety. However, to date, little is known about the capabilities required of firms to turn social media data into valuable customer insights and exploit these insights to create added value for customers. Based on the dynamic capabilities perspective, in particular the concept of absorptive capacity (ACAP), the authors conducted multiple case studies of seven mid-sized and large B2C firms in Switzerland and Germany. The results provide an in-depth analysis of the underlying processes of ACAP as well as contingent factors – that is, physical, human and organizational resources that underpin the firms’ ACAP.
    Type: journal article
    Journal: Electronic Markets
    Volume: 26
    Issue: 3
    DOI: 10.1007/s12525-016-0226-1
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/104333
    Scopus© Citations 25
  • Publication
    Changing information retrieval behaviours: An empirical investigation of users' cognitive processes in the choice of location-based services
    (Operational Research Society, 2014-09-01)
    Constantiou, Ioanna
    ;
    Lehrer, Christiane
    ;
    Hess, Thomas
    The introduction of smartphones and the accompanying profusion of mobile data services have had a profound effect on individuals' lives. One of the most influential service categories is location-based services (LBS). Based on insights from behavioural decision-making, a conceptual framework is developed to analyse individuals' decisions to use LBS, focusing on the cognitive processes involved in the decision-making. Our research is based on two studies. First, we investigate the use of LBS through semi-structured interviews of smartphone users. Second, we explore daily LBS use through a study based on diaries. The findings highlight that the decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or an intuitive mode in which past experiences trigger the use of heuristics. These modes in turn have positive influences on the continuance of LBS use and indicate changes in individuals' information retrieval behaviours in everyday life. In particular, the distinct value dimension of LBS in specific contexts of use changes individuals' behaviours towards accessing location-related information.
    Type: journal article
    Journal: European journal of information systems : EJIS
    Volume: 23
    Issue: 5
    DOI: 10.1057/ejis.2014.12
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/86414
    Scopus© Citations 26
  • Publication
    Type: journal article
    Journal: Medienwirtschaft - Zeitschrift für Medienmanagement und Medienökonomie
    Volume: 2010
    Issue: 1/2010
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/96738
  • Publication
    Transitioning to an Omnichannel Approach: A Dynamic Capability Perspective
    (Association for Information Systems, 2016)
    Mirsch, Tobias
    ;
    Lehrer, Christiane
    ;
    Jung, Reinhard
    The proliferation of digital devices and services has fundamentally changed consumer behavior and needs, and thus the way consumers engage with firms. Many consumers want to engage with firms across all channels, enjoying seamless switching and simultaneous use. Within this dynamic channel environment, the omnichannel concept has been proposed as an appropriate approach to fulfill these demands. However, in practice, many firms do not yet provide an omnichannel experience and need to transform. With this research-in-progress paper, we outline our approach to investigating this phenomenon based on the concept of dynamic capabilities. With insight gained through a multiple case study approach, we hope to give practitioners decision support and researchers new stimuli for further research by identifying best practice dynamic capabilities for transitioning to omnichannel management.
    Type: conference paper
    URL: http://aisel.aisnet.org/icis2016/ISStrategy/Presentations/20/
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/105326