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Dennis Herhausen
Title
Prof. Dr.
Last Name
Herhausen
First name
Dennis
Email
dennis.herhausen@unisg.ch
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PublicationCreating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels(American Marketing Association, 2013-02-15)Burroughs, J.Type: conference paperJournal: AMA Educators ProceedingsVolume: Volume 24
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PublicationThe Role of Customer Interactions and Internal Cooperation to Enhance FutureReadiness in Customer Centric Companies(American Marketing Association, 2013-02-15)Burroughs, J.In order to create unique customer value and stay competitive also in the long run, customer-centric firms need to develop capabilities to identify relevant trends. The scarce existent research, notably on absorptive capacities, and common management practice suggest that customer interactions and internal cooperation increase future readiness. With data from a cross-industry management survey, we confirm that both factors indeed fully mediate the relationship between customer-centric orientation and future readiness. Multi-group structural equation analyses help to specify how organizational factors impact the creation of future readiness and provide rich managerial implications for resource allocation.Type: conference paperJournal: AMA Educators ProceedingsVolume: Volume 24