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Dennis Herhausen
Title
Prof. Dr.
Last Name
Herhausen
First name
Dennis
Email
dennis.herhausen@unisg.ch
Now showing
1 - 10 of 41
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PublicationPreventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.
;Ludwig, Stephan ;Grewal, DhruvType: conference paper -
PublicationHigh performance at high cost: The unanticipated health consequence of contextual ambidexterity( 2023-01-04)
;KIPFELSBERGER, PETRA ;Hughes, MathewMorgan, RobertType: conference paper -
PublicationMitigating the dark side of contextual ambidexterity: Consequences for employee well-being.( 2023-03-30)
;Hughes, Mathew ;Morgan, RobertType: conference paper -
PublicationIn-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey( 2021-05-26)
;Grewal, DhruvScheidegger, DavideThis article investigates customer inspiration at the point of purchase with 142 randomized field experiments that include 52,400,331 shopping journeys. The cumulative results indicate that the product category and the video content determine the effectiveness of inspiration.Type: conference paper -
PublicationA COMPUTATIONAL VISUAL ANALYSIS OF IMAGE DESIGN IN SOCIAL MEDIA CAR MODEL COMMUNITIES( 2019)
;Ludwig, StephanType: conference paper -
PublicationBig data, service innovation, and performance: An exploratory study( 2018)
;De Luca, Luigi ;Troilo, GabrieleGuenzi, PauloType: conference paperJournal: Proceedings of the European Marketing Association 47th Annual Conference -
PublicationPreventing Firestorms in Social Media( 2018-03-23)
;Ludwig, Stephan ;Grewal, DhruvType: conference paper -
PublicationInnovating the customer journey: Customer experience strategies in the financial services industry( 2018)
;Knaak, MaleenType: conference paperJournal: Proceedings of the European Marketing Association 47th Annual Conference -
PublicationCustomer Journeys and their Effects on Customer Satisfaction and Loyalty( 2017)
;Verhoef, PeterType: conference paperJournal: Proceedings of the European Marketing Association 46th Annual Conference -
PublicationThe impact of family management on employee well-being: A multilevel study( 2017-08-07)Type: conference paper