Now showing 1 - 10 of 35
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Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.

, Herhausen, Dennis , Ludwig, Stephan , Wulf, Jochen , Grewal, Dhruv , Schögel, Marcus

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In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey

2021-05-26 , Herhausen, Dennis , Scheidegger, Gianluca , Grewal, Dhruv , Scheidegger, Davide

This article investigates customer inspiration at the point of purchase with 142 randomized field experiments that include 52,400,331 shopping journeys. The cumulative results indicate that the product category and the video content determine the effectiveness of inspiration.

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Innovating the customer journey: Customer experience strategies in the financial services industry

2018 , Knaak, Maleen , Herhausen, Dennis , Schögel, Marcus

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A self-based trickle-down model of work meaningfulness

2017-05-04 , Kipfelsberger, Petra , Raes, Anneloes , Herhausen, Dennis , Bruch, Heike , Kark, Ronit

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High performance at high cost: The unanticipated health consequence of contextual ambidexterity

2023-01-04 , KIPFELSBERGER, PETRA , Bruch, Heike , Herhausen, Dennis , Hughes, Mathew , Morgan, Robert

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Big data, service innovation, and performance: An exploratory study

2018 , De Luca, Luigi , Herhausen, Dennis , Troilo, Gabriele , Guenzi, Paulo

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Customer Journeys and their Effects on Customer Satisfaction and Loyalty

2017 , Herhausen, Dennis , Kleinlercher, Kristina , Emrich, Oliver , Verhoef, Peter , Rudolph, Thomas

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Mitigating the dark side of contextual ambidexterity: Consequences for employee well-being.

2023-03-30 , Kipfelsberger, Petra , Hughes, Mathew , Herhausen, Dennis , Morgan, Robert , Bruch, Heike

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Preventing Firestorms in Social Media

2018-03-23 , Herhausen, Dennis , Ludwig, Stephan , Wulf, Jochen , Grewal, Dhruv , Schögel, Marcus

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The impact of family management on employee well-being: A multilevel study

2017-08-07 , Kammerlander, Nadine , Kipfelsberger, Petra , Herhausen, Dennis