Dennis Herhausen
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Prof. Dr.
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Herhausen
First name
Dennis
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dennis.herhausen@unisg.ch
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Publication

Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.

, Herhausen, Dennis , Ludwig, Stephan , Wulf, Jochen , Grewal, Dhruv , Schögel, Marcus

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In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey

2021-05-26 , Herhausen, Dennis , Scheidegger, Gianluca , Grewal, Dhruv , Scheidegger, Davide

This article investigates customer inspiration at the point of purchase with 142 randomized field experiments that include 52,400,331 shopping journeys. The cumulative results indicate that the product category and the video content determine the effectiveness of inspiration.

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Publication

Preventing Firestorms in Social Media

2018-03-23 , Herhausen, Dennis , Ludwig, Stephan , Wulf, Jochen , Grewal, Dhruv , Schögel, Marcus

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The impact of family management on employee well-being: A multilevel study

2017-08-07 , Kammerlander, Nadine , Kipfelsberger, Petra , Herhausen, Dennis

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High performance at high cost: The unanticipated health consequence of contextual ambidexterity

2023-01-04 , KIPFELSBERGER, PETRA , Bruch, Heike , Herhausen, Dennis , Hughes, Mathew , Morgan, Robert

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Publication

A COMPUTATIONAL VISUAL ANALYSIS OF IMAGE DESIGN IN SOCIAL MEDIA CAR MODEL COMMUNITIES

2019 , Wulf, Jochen , Mettler, Tobias , Ludwig, Stephan , Herhausen, Dennis

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Publication

Innovating the customer journey: Customer experience strategies in the financial services industry

2018 , Knaak, Maleen , Herhausen, Dennis , Schögel, Marcus

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Mitigating the dark side of contextual ambidexterity: Consequences for employee well-being.

2023-03-30 , Kipfelsberger, Petra , Hughes, Mathew , Herhausen, Dennis , Morgan, Robert , Bruch, Heike

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Publication

Big data, service innovation, and performance: An exploratory study

2018 , De Luca, Luigi , Herhausen, Dennis , Troilo, Gabriele , Guenzi, Paulo

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Publication

Customer Journeys and their Effects on Customer Satisfaction and Loyalty

2017 , Herhausen, Dennis , Kleinlercher, Kristina , Emrich, Oliver , Verhoef, Peter , Rudolph, Thomas

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