Edona Elshan
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Dr.
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Elshan
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Edona
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edona.elshan@unisg.ch
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+41 71 224 3304

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Publication

Stairway to Heaven or Highway to Hell: A Model for Assessing Cognitive Automation Use Cases

2023 , Christian Engel , Edona Elshan , Philipp Alexander Ebel , Jan Marco Leimeister

Cognitive automation (CA) moves beyond rule-based business process automation to target cognitive knowledge and service work. This allows the automation of tasks and processes, for which automation seemed unimaginable a decade ago. To organizations, these CA use cases offer vast opportunities to gain a significant competitive advantage. However, CA imposes novel challenges on organizations’ decisions regarding the automation potential of use cases, resulting in low adoption and high project failure rates. To counteract this, we draw on an action research study with a leading European manufacturing company to develop and test a model for assessing use cases’ amenability to CA. The proposed model comprises four dimensions: cognition, data, relationship, and transparency requirements. The model proposes that a use case is less (more) amenable to CA if these requirements are high (low). To account for the model’s industry-agnostic generalizability, we draw on an internal evaluation within the action research company and three additional external evaluations undertaken by independent project teams in three distinct industries. From a practice perspective, the model will help organizations make more informed decisions in selecting use cases for CA and planning their respective initiatives. From a research perspective, the identified determinants affecting use cases’ amenability to CA will enhance our understanding of CA in particular and artificial intelligence as the driving force behind CA in general.

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Publication

Opening the Black Box of Music Royalties with the Help of Hybrid Intelligence

2021-01 , Elshan, Edona , Engel, Christian , Ebel, Philipp

The ever-increasing complexity of the music industry and the intensified resentment of artists towards collecting societies call for a transformation and a change of behavior within the music ecosystem. This article introduces a hybrid intelligence system, that ameliorates the current situation by combining the intelligence of humans and machines. This study proposes design requirements for hybrid intelligence systems in the music industry. Using a design science research approach, we identify design requirements both inductively from expert interviews and deductively from theory and present a first prototypical instantiation of a respective hybrid intelligence system. Overall, this shall enrich the body of knowledge of hybrid intelligence research by transferring its concepts into a new context. Furthermore, the identified design requirements shall serve as a foundation for researchers and practitioners to further explore and design hybrid intelligence in the music industry and beyond.

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Publication

Artificial Socialization? How Artificial Intelligence Applications Can Shape A New Era of Employee Onboarding Practices

2023-01-06 , Ritz, Eva , Fabio, Donisi , Elshan, Edona , Rietsche, Roman

Onboarding has always emphasized personal contact with new employees. Excellent onboarding can extend employee retention and improve loyalty. Even in a physical setting, the onboarding process is demanding for both the newcomer and the onboarding organization. Remote work, in contrast, has made this process even more challenging by forcing a rapid shift from offline to online onboarding practices. Organizations are adopting new technologies like artificial intelligence (AI) to support work processes, such as hiring processes or innovation facilitation, which could shape a new era of work practices. However, it has not been studied how AI applications can or should support onboarding. Therefore, our research conducts a literature review on current onboarding practices and uses expert interviews to evaluate AI's potential and pitfalls for each action. We contribute to the literature by presenting a holistic picture of onboarding practices and assessing potential application areas of AI in the onboarding process.

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Publication

Examining the Antecedents of Creative Collaboration with an AI Teammate

2022-12-14 , Siemon, Dominik , Elshan, Edona , de Vreede, Triparna , Oeste-Reiß, Sarah , de Vreede, Gert Jan , Ebel, Philipp

With the advent of artificial intelligence (AI), individuals are increasingly teaming up with AI-based systems to enhance their creative collaborative performance. When working with AI-based systems, several aspects of team dynamics need to be considered, which raises the question how humans’ approach and perceive their new teammates. In an experimental setting, we investigate the influence of social presence in a group ideation process with an AI-based teammate and examine its effects on the motivation to contribute. Our results show a multi-mediation model in which social presence indirectly influences whether human team members are motivated to contribute to a team with AI-based teammates, which is mediated by willingness to depend and team-oriented commitment.

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