Eliane Bucher

Eliane Bucher

Title

Dr.

Last Name

Bucher

First name

Eliane

Email

eliane.bucher@unisg.ch

Homepage

http://www.mcm.unisg.ch

Now showing 1 - 4 of 4

Literacy in an Age of Social Media : Why More Is Not Always Better

(ICA International Communication Association, 2011-05-27)
Bucher, Eliane
;
Fieseler, Christian
;
Meckel, Miriam

This paper proposes an approach to literacy that focuses not only on skills and social practices, but first and foremost on the mental capacities and constitution needed in order to cope with a changing information environment. We show that being literate in an age marked by Social Media age encompasses not only locating, accessing, processing and using information appropriately in various settings, it also means being able to mentally cope with the abundance in information. Literacy today is a means to successfully and sustainably participate in society and in conversation, and this paper closes by proposing several streams of research that might inform new measurements for this kind of literacy

Type: conference paper

URL: https://convention2.allacademic.com/one/ica/ica11/index.php?click_key=1&cmd=Multi+Search+Search+Load+Publication&publication_id=489799&PHPSESSID=6v6efn55no12hrldbmhqdtjp73

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/94105
Lass uns keine Freunde sein : Social Media für Unternehmen: Eine Kultur-, nicht nur eine Strategiefrage

(Frankfurt Business Media, der F.A.Z.-Fachverl., 2011-12-01)
Bucher, Eliane
;
Fieseler, Christian
;
Meckel, Miriam

Type: newspaper article

Journal: Kommunikationsmanager

Issue: -

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/93117
Social Media and the Communication Profession

( 2011-01-31)
Bucher, Eliane
;
Fieseler, Christian
;
Meckel, Miriam
;
Suphan, Anne

With the increasing popularity of Social Media such as Facebook, Twitter, Youtube, LinkedIn and the like, the communication profession is facing new and exciting opportunities to communicate - as well as new challenges that have to be met. Professionals from 30 different European countries participated in a joint survey of the European Association of Communication Directors and the University of St. Gallen that looked into the way Social Media affect and change the way communication professionals conduct their daily work and how they react to and cope with it. The results presented in this report show the main challenges in the field and develop approaches to help and support practitioners throughout Europe in their effective use of Social Media

Type: presentation

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/94568
Social Media Literacy : Towards a conceptual Framework

(mcm institute, 2010)
Bucher, Eliane

This paper addresses the question of what new sets of skills and competencies communica-tions practitioners must develop in order to cope with and handle technology induced changes in their work and information environment. The aim of this paper is to provide an overview of the underlying and related theories that inform this question

Type: working paper

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/97132

Eliane Bucher

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