Eliane Bucher
Thumbnail Image
Title
Dr.
Last Name
Bucher
First name
Eliane
Email
eliane.bucher@unisg.ch
Homepage

Filters

1
8
Reset filters

Settings
Now showing 1 - 8 of 8
No Thumbnail Available
Publication

Beyond Demographics - Explaining Diversity in Organizational Social Media Usage

2013-01-07 , Bucher, Eliane , Fieseler, Christian , Meckel, Miriam

Social media are continuously gaining ground in PR workplaces as Facebook, Twitter and Co. are on their way of becoming standard tools in professional communication. But even though PR is one of the pioneering fields in terms of social media acceptance, not all professionals make equal use of social media nor do they feel equally at home in the new social communication paradigm. On the basis of an online Survey among 1579 PR practitioners from 30 European countries, we propose four clusters of social media users in professional communication. The results of our quantitative analysis show, that there are considerable differences among PR professionals in terms of the extent, purpose and virtuosity of their social media usage as well as their attitude towards social media in general. We also show that the differences in social media usage do not necessarily follow traditional demographic patterns of gender, position or age.

View
No Thumbnail Available
Publication

Corporate Social Responsibility in Social Media

2010-03-26 , Bucher, Eliane , Etter, Michael , Fieseler, Christian

View
No Thumbnail Available
Publication

Social Media and the Communication Profession

2011-01-31 , Bucher, Eliane , Fieseler, Christian , Meckel, Miriam , Suphan, Anne

With the increasing popularity of Social Media such as Facebook, Twitter, Youtube, LinkedIn and the like, the communication profession is facing new and exciting opportunities to communicate - as well as new challenges that have to be met. Professionals from 30 different European countries participated in a joint survey of the European Association of Communication Directors and the University of St. Gallen that looked into the way Social Media affect and change the way communication professionals conduct their daily work and how they react to and cope with it. The results presented in this report show the main challenges in the field and develop approaches to help and support practitioners throughout Europe in their effective use of Social Media

View
No Thumbnail Available
Publication

Literacy in an Age of Social Media : Why More Is Not Always Better

2011-05-27 , Bucher, Eliane , Fieseler, Christian , Meckel, Miriam

This paper proposes an approach to literacy that focuses not only on skills and social practices, but first and foremost on the mental capacities and constitution needed in order to cope with a changing information environment. We show that being literate in an age marked by Social Media age encompasses not only locating, accessing, processing and using information appropriately in various settings, it also means being able to mentally cope with the abundance in information. Literacy today is a means to successfully and sustainably participate in society and in conversation, and this paper closes by proposing several streams of research that might inform new measurements for this kind of literacy

View
No Thumbnail Available
Publication

Web 2.0 - Eine Annäherung an die Herausforderungen des neuen Internetzeitalters aus Sicht der Unternehmenskommunikation

2009 , Bucher, Eliane , Fieseler, Christian , von Kaenel, Andrea , Bentele, Günter

View
No Thumbnail Available
Publication

Social Media Literacy : Towards a conceptual Framework

2010 , Bucher, Eliane

This paper addresses the question of what new sets of skills and competencies communica-tions practitioners must develop in order to cope with and handle technology induced changes in their work and information environment. The aim of this paper is to provide an overview of the underlying and related theories that inform this question

View
No Thumbnail Available
Publication

Social Media Acceptance in the Workplace : A Conceptual Model

2011-08-16 , Bucher, Eliane , Fieseler, Christian , Meckel, Miriam , Suphan, Anne

View
No Thumbnail Available
Publication

Lass uns keine Freunde sein : Social Media für Unternehmen: Eine Kultur-, nicht nur eine Strategiefrage

2011-12-01 , Bucher, Eliane , Fieseler, Christian , Meckel, Miriam

View