Elitsa Alexander

Title

Dr.

Last Name

Alexander

First name

Elitsa

Email

elitsa.alexander@unisg.ch

Phone

+41 71 224 3022

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Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis

(Sage, 2019)
Alexander, Elitsa
;
Eppler, Martin J.
;
Bresciani, Sabrina

In this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that the MMR community is facing—by employing the power of visualization, data integration is leveraged to a new level, where visual synergy gains enable a “value-added” research outcome. By employing multigenre integration and a moderately pragmatic approach, the VRM reduces the researcher–subject power-relation gap and contributes to some long-standing MMR debates regarding reflexivity and participation.

Type: journal article

Journal: Journal of Mixed Methods Research

Volume: 13

Issue: 1

DOI: 10.1177/1558689816664479

URI: https://www.alexandria.unisg.ch/handle/20.500.14171/99055

Scopus© Citations 12