Now showing 1 - 10 of 28
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    Data Integration: A Real-Time, Participant-Driven, and Visually Supported Method
    (Sage, 2020) ; ;
    Comi, Alice
    We introduce a method in which instant data visualization facilitates real-time data integration and involves participants in data interpretation. The results of quantitative research (e.g., electronic card sorting) are represented visually (e.g., in a dendrogram) and fed back to research participants in follow-up focus group conversations. The visualized quantitative results are reviewed and discussed by participants. The visual display of the quantitative results is annotated with qualitative feedback generated by participants that explains, enriches, or challenges the quantitative results. We apply our method in a card sorting study of Fédération Internationale de Football Association’s (FIFA) stakeholders. An approach that facilitates real-time data integration that is participant-driven and visually supported is the unique contribution of this article to mixed methods research.
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    Scopus© Citations 11
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    Visual Replay Methodology: A Mixed Methods Approach for Group Discussion Analysis
    In this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that the MMR community is facing—by employing the power of visualization, data integration is leveraged to a new level, where visual synergy gains enable a “value-added” research outcome. By employing multigenre integration and a moderately pragmatic approach, the VRM reduces the researcher–subject power-relation gap and contributes to some long-standing MMR debates regarding reflexivity and participation.
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    Scopus© Citations 12
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    Understanding the Impact of Visual Representation Restrictiveness on Experience Sharing: an Experimental Assessment
    This study investigates the effects of the restrictiveness of visuals on the communication process and outcome in small groups. Visual restrictiveness is conceived as the constraints imposed by a graphic template on the process of knowledge work. Through an experiment with ninety six experienced professionals we test the impact of a medium and a high level of visual restrictiveness compared to a control condition. As predicted, the results show that a medium level of visual restrictiveness, embodied in a grid layout, leads to higher experience sharing effectiveness. The impact is mediated by the structural pattern of appropriation of the interactive graphical template (assessed with content analysis). The implications of this study include extending the benefits and applications of visual representations to support group communication and the development (and testing) of the concept of visual restrictiveness.
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    Scopus© Citations 8
  • Publication
    Knowledge Scaffolding Visualizations: a Guiding Framework
    (Faculty of Education, The University of Hong Kong, 2015-03-03) ; ;
    In this paper we provide a guiding framework for understanding and selecting visual representations in the knowledge management (KM) practice. We build on an interdisciplinary analogy between two connotations of the notion of "scaffolding": physical scaffolding from an architectural-engineering perspective and scaffolding of the "everyday knowing in practice" from a KM perspective. We classify visual structures for knowledge communication in teams into four types of scaffolds: grounded (corresponding e.g., to perspectives diagrams or dynamic facilitation diagrams), suspended (e.g., negotiation sketches, argument maps), panel (e.g., roadmaps or timelines) and reinforcing (e.g., concept diagrams). The article concludes with a set of recommendations in the form of questions to ask whenever practitioners are choosing visualizations for specific KM needs. Our recommendations aim at providing a framework at a broad-brush level to aid choosing a suitable visualization template depending on the type of KM endeavour.
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  • Publication
    Profiles and Preferences of On-line Millennial Shoppers in Bulgaria
    (The Faculty of Economics, University of Tuzla, 2014-05-01)
    Loubeau, Patricia R.
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    Jantzen, Robert
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    This research seeks to develop a better understanding of the factors affecting on-line purchasing behavior among Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation is especially active online and will be a dominant influence shaping e-commerce. An empirical study was conducted based on a written survey of a sample consisting of 367 high school and university students in Bulgaria. The most important reason why Bulgarian young people shop online is the pursuit of unique products not locally available, followed by convenience and better pricing, and their favorite category of internet purchases is "Apparel and Accessories." Bulgarian millennials are using the internet to shop for trendy fashion and to obtain a variety of brands that are unavailable locally. Like other regions of the world, concern about financial transactions security is a major barrier limiting the willingness to shop on-line in Bulgaria. Unlike other markets where online music purchases are growing, high levels of digital piracy in Bulgaria strongly discourage Bulgarian students from purchasing music online. One limitation of this study arises because of its reliance on a convenience sample of students from medium sized cities in Southern Bulgaria. Further research employing stratified random sampling across Bulgaria is needed to assess whether the findings are broadly generalizable for the Gen Y population. http://www.ef.untz.ba/images/maj2014/Paper6.pdf
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  • Publication
    Profiles and Preferences of Online Millennial Shoppers in Bulgaria and Croatia
    (IMDA Press, 2011-06-01)
    Loubeau, Patricia R.
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    Kalchev, Georgi
    Generation Y consumers are an influential online shopping segment. This article empirically assesses the factors affecting the online purchase among millennials in Croatia and Bulgaria. The results obtained indicate that while convenience is reported as the most common reason for online shopping worldwide, the primary reason Bulgarian and Croatian millennials shop online is the pursuit of better prices. While security concerns are reported as a major online shopping barrier, Eastern-European millennials are more concerned with other factors. In Croatia and Bulgaria "audio-video" is among the least purchased categories online and "apparel and accessories" is among the most purchased categories.
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    eValue and Value-driven User Responses to Information Technology
    (Routledge, 2007-02-01) ;
    Swatman, Paul A.
    This paper explores eValue creation, assessment and distribution within communities joined through the Web, and the possible implications on end-user acceptance of information technology (IT). We undertake to theorize more richly than has heretofore been done on the decision processing perspective of user acceptance of IT and, based on that, analyse different types of value-driven user motivations. Specifically, we draw on two metaphorical constructs - 'attention economy' and 'high-tech gift economy' - in order to understand value-driven user responses to IT, and illustrate them through the example of Open Source Software (OSS) development teams. The focal point of interest is the adoption-diffusion continuum (from Prior Use to Post-adoptive Behaviour) within the context of end-user decision processing. A rough eValue anthology is introduced as a secondary epistemological level to aid clarifying when and how value-rational end-consumer action affects attitude toward use. The analysis is based on a unified view on user acceptance decision processing, combining the management perspective (Cooper and Zmud 1990), the user perspective (Rogers 1995), the organizational perspective (Swanson and Ramiller 2004), with emphasis on the decision processing perspective (Engel et al. 2001).
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  • Publication
    “Mixed Methods Research” Basic Designs and Methods: a Visualization for Teaching Purposes
    (Third Global Conference of the Mixed Methods International Research Association (MMIRA International Conference 2018), 2018-08-22)