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Elitsa Alexander
Title
Dr.
Last Name
Alexander
First name
Elitsa
Email
elitsa.alexander@unisg.ch
Phone
+41 71 224 3022
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1 - 3 of 3
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PublicationData Integration: A Real-Time, Participant-Driven, and Visually Supported MethodWe introduce a method in which instant data visualization facilitates real-time data integration and involves participants in data interpretation. The results of quantitative research (e.g., electronic card sorting) are represented visually (e.g., in a dendrogram) and fed back to research participants in follow-up focus group conversations. The visualized quantitative results are reviewed and discussed by participants. The visual display of the quantitative results is annotated with qualitative feedback generated by participants that explains, enriches, or challenges the quantitative results. We apply our method in a card sorting study of Fédération Internationale de Football Association’s (FIFA) stakeholders. An approach that facilitates real-time data integration that is participant-driven and visually supported is the unique contribution of this article to mixed methods research.Type: journal articleJournal: Journal of Mixed Methods ResearchIssue: online first
Scopus© Citations 12 -
PublicationVisual Replay Methodology: A Mixed Methods Approach for Group Discussion AnalysisIn this article, we propose an innovative mixed methods research (MMR) technique and discuss its theory and applications. The visual replay methodology (VRM) is a new graphic way to investigate the discourse patterns during software-aided small group discussions. A visually supported conversation is recorded through screen capturing and replayed to reconstruct how the discussion has unfolded. The VRM responds to the “integration challenge” that the MMR community is facing—by employing the power of visualization, data integration is leveraged to a new level, where visual synergy gains enable a “value-added” research outcome. By employing multigenre integration and a moderately pragmatic approach, the VRM reduces the researcher–subject power-relation gap and contributes to some long-standing MMR debates regarding reflexivity and participation.Type: journal articleJournal: Journal of Mixed Methods ResearchVolume: 13Issue: 1
Scopus© Citations 14 -
PublicationKnowledge Scaffolding Visualizations: a Guiding Framework(Faculty of Education, The University of Hong Kong, 2015-03-03)