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Fabienne Bünzli
The persuasive effects of verbal anchoring and visual complexity
Strategizing for social change in nonprofit contexts: A typology of communication approaches in public communication campaigns
The persuasive effects of verbal anchoring and visual complexity
Overcoming the Image-Text Divide: A Framework to Research Advocacy in Multimodal Persuasive Messages
Expressing Demands or Offers: How to Promote Volunteering Using Visual and Verbal Appeals
News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?
Expressing demands or offers: How to promote volunteering using visual and verbal appeals
Improving the effectiveness of prosocial advertising campaigns: Message strategies to increase support from less empathic individuals
Visual Relationship Building on Facebook: Nonprofit Organizations’ Use of Photos to Cultivate Relationships and Stimulate User Engagement
Empathic Concern and Its Influence on the Persuasive Effects of Message Framing and Evidence Type
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