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Felix Wortmann
Title
Prof. Dr.
Last Name
Wortmann
First name
Felix
Email
felix.wortmann@unisg.ch
Phone
+41 71 224 7325
Homepage
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1 - 10 of 11
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PublicationA KPI Set for Steering the IoT Business in Product Companies( 2022-02-17)
;Gebauer, HeikoType: journal articleJournal: Research Technology ManagementVolume: 65Issue: 2Scopus© Citations 3 -
PublicationPatterns of business model innovation for advancing IoT platforms(Emerald, 2022-01-03)
;Markfort, Lino ;Arzt, Alexander ;Kögler, Philipp ;Gebauer, Heiko ;Haugk, Sebastian ;Leyh, ChristianPurpose – The emergence of Internet of Things (IoT) platforms in product companies opens up new data-driven business opportunities. This paper looks at the emergence of these IoT platforms from a business-model perspective. Design/methodology/approach – The study applies a mixed method with two research studies: Study I–a cluster analysis based on a quantitative survey, and Study II–case studies based on qualitative interviews. Findings – The findings reveal that there is no gradual shift in a company’s business model, but in fact three distinct and sequential patterns of business model innovations: (1) platform skimming, (2) platform revenue generation and (3) platform orchestration. Research limitations/implications – The results are subject to the typical limitations of both quantitative and qualitative studies. Practical implications – The results provide guidance to managers on how to modify the components of the business model (value proposition, value creation and/or delivery and profit equation) in order to enable platforms to advance. Social implications – As IoT platforms continue to advance, product companies achieve better performance in terms of productivity and profitability, and more easily secure competitive advantages and jobs. Originality/value – The paper makes three original contributions: (1) it is the first quantitative study on IoT platforms in product companies, (2) identifies three patterns of business model innovations and (3) offers a first process perspective for understanding the sequence of these patterns as IoT platforms advance.Type: journal articleJournal: Journal of Service ManagementVolume: 33Issue: 1Scopus© Citations 11 -
PublicationHow to convert digital offerings into revenue enhancement – Conceptualizing business model dynamics through explorative case studies(Elsevier, 2020-10-22)
;Gebauer, Heiko ;Arzt, Alexander ;Kohtamäki, Marko ;Parida, Vinit ;Witell, LarsType: journal articleJournal: Industrial Marketing Management -
PublicationType: journal articleJournal: Business Horizons
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PublicationDriving Process Innovation with IoT Field Data(Kelley School of Business, 2019-09)
;Gebauer, HeikoScopus© Citations 29 -
PublicationGeld verdienen im IoT – aber wie?( 2019-09-25)
;Gebauer, HeikoType: journal articleJournal: HMD - Praxis der Wirtschaftsinformatik -
Publication
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PublicationType: book section
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PublicationDer lange Weg im IoT – Von der Vernetzung zur Profitabilität(Springer Vieweg, Wiesbaden, 2021-04-30)
;Gebauer, HeikoType: book section -
PublicationSTEERING MANUFACTURING FIRMS TOWARDS IoT ENABLED SERVICE AND PRODUCT BUSINESS
;Gebauer, HeikoGessmann, TimoType: conference poster