Felix Wortmann
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Prof. Dr.
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Wortmann
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Felix
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felix.wortmann@unisg.ch
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+41 71 224 7325
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  • Publication
    Digital commuting: the effect of social normative feedback on e-bike commuting - evidence from a field study
    (Association for Information Systems, 2014-06-09)
    Flüchter, Kristina
    ;
    Wortmann, Felix
    ;
    Fleisch, Elgar
    ;
    Avital, Michel
    ;
    Leimeister, Jan Marco
    ;
    Schultze, Ulrike
    As a consequnce of extensive urban growth, local transportation systems are facing enormous challenges, leading to massive investments in infrastructure and travel demand management measures to steer demand for specific travel modes. Meanwhile, technological advancements are creating unprecedented opportunities for collecting and utilizing travel data at previously unknown levels of detail. Such information may in the form of social normative feedback constitute a powerful tool for influncing human behaviour. Focusing on electric bicycles (e-bikes) as potentially central means of future transportation, this study evaluates whether IS-enabled social normative feedback can increase the usage of e-bikes for commuting. The results of a five-week field study and mixed effects logistic regression analysis support a positive impact of social normative feedback on e-bike commuting. We, however, also detect a negative effect on a group of participants with particularly long commuting distances, and effects of weather conditions and commuting distances on e-bike usage. Our findings add to existing research in the areas of travel mode choice, and social norms, and support policy makers in travel demand management. Ultimately, employers may view our findings as a source of inspiration for promoting the health of their employees and increasing the attractiveness of their places to work.
    Type: conference paper
    URL: http://aisel.aisnet.org/ecis2014/proceedings/track01/5/
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/86792
  • Publication
    How do hedonic design features influence an application's usage
    (Association for Information Systems, 2014-06-09)
    Mettler, Tobias
    ;
    Wortmann, Felix
    ;
    Fluechter, Kristina
    ;
    Avital, Michel
    ;
    Leimeister, Jan Marco
    ;
    Schultze, Ulrike
    Mobile applications (apps) have permeated every walk of our life. This has motivated many companies to jump onto the «mobile wave» and develop specific apps for their products and services. With the growing number of apps, it has become ever more difficult for companies to arrest attention and to motivate users to continuously use the installed apps. A strategy that frequently is followed is to «beautify» primarily utilitarian apps with hedonic design features in order to increase enjoyment. The current study therefore attempts to understand what effects do hedonic design features have on the usage of utilitarian apps. Our findings show that the implementation of hedonic design features goes along with two effects. First, the general duration how long a user uses an app is increased. Second, there is an inadvertent side effect in that hedonic design features negatively impact the usage duration of an app's utilitarian functionality. The paper concludes with the discussion of theoretical and practical implications of these findings.
    Type: conference paper
    URL: http://aisel.aisnet.org/ecis2014/proceedings/track16/1/
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/86796