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Business Models and the Internet of Things (Extended Abstract)

2014-09-18 , Fleisch, Elgar , Weinberger, Markus , Wortmann, Felix , Podnar Žarko, Ivana , Pripužić, Krešimir , Serrano, Martin

In this extended abstract we aim on providing an overview on business models based on the Internet of Things for assisting companies that are currently focused on non-digital industries. In the first section the role of the Internet as an innovation driver for business models is reflected, secondly it is shown how business model patterns from digital industries are becoming relevant to physical industries as well. General business model logic patterns for the Internet of Things are shown and the challenges of implementing such patterns in hybrid business models are addressed.