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Florian Gasser
Title
Dr.
Last Name
Gasser
First name
Florian
Email
florian.gasser@unisg.ch
Phone
+41 71 224 28 43
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1 - 7 of 7
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PublicationThe Art of Social-Media-InfluenceEN: In keeping with the trend of the attention economy, social media influencer marketing is a growth market that runs across the lifestyle themes of beauty, luxury, fashion, travel, and food. This article explores the status quo of this phenomenon and highlights current trends and the resulting challenges for marketers and influencers.Type: journal articleJournal: Marketing Review St. GallenVolume: 4
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PublicationPublic-Cloud-Computing für Versicherer – Mehr Effizienz, aber auch Komplexität(Institut für Versicherungswirtschaft, 2018-07)
;Claudio, StadelmannMoritz, FeuchterType: journal articleJournal: I.VW Management-Information - St. Galler Trendmonitor für Risiko- und FinanzmärkteVolume: (2) 2018 -
PublicationType: conference paper
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PublicationDigitalisierung im Schweizer Tourismus: Progress Report(SECO, 2021-08)
;Schegg, Roland ;Bandi Tanner, Monika ;Liebrich, Andreas ;Ogi, Roman ;Stuber-Berries, NicoleFux, Michael -
PublicationSüdtiroler Gemeinderatswahlen 2020 – Eine Wahl in Zeiten von Covid-19During the 2020 South Tyrolean municipal election that was postponed due to Covid-19-crisis, 113 municipal councils were up for election – parallel to the Italian confirming constitutional referendum. One of the peculiarities of this local council election was its election campaign: It was atypically short without any major capital investments in most municipalities. Possible reasons for this might be the election date (it was set close to the holiday season), the lack of political competition and the Covid-19-situation. The result itself was not groundbreaking, even if some surprise winners occurred. The SVP was still able to live up to its claim of being the mayoral party with 101 mandates in the 116 municipalities in 2020. It was particularly surprising that 10 incumbent mayors were voted out of office and 4 new mayors were younger than 35. For the first time in the last 25 years, there was a slowdown in the voter turnout reduction trend. This was underpinned by higher turnouts from large municipalities. However, it turned out that more than 80 municipalities experienced a renewed reduction. Especially in municipalities with low or even no political competition, the number of white/invalid votes and nonvoters increased. A rise in political competition could counteract this ongoing trend and avoid the accompanying threat of provisional administrations.
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PublicationWer steuert in Zukunft unsere Entscheidungen? Wir, Artificial Intelligence – oder deren EigentümerInnen? / Who will control our decisions in the future? Us, Artifical Intelligence - or their owners?This paper addresses the current societal challenges of emerging data-driven technologies such as the rise of artificial intelligence (AI) (with tools like ChatGPT) as well as personalized advertising strategies. The vivid discussions on data ownership and privacy surrounding these technologies makes it apparent that governmental regulation is not keeping up with technological progress. This shortcoming leads to a skewed balance of power between internationally operating corporations and consumers threatened in their privacy through explosive data capture. The authors suggest that a) awareness of the implications of data processing in AI-driven (marketing) applications should be raised amongst the population, b)consent management should be revised and closely aligned with GDPR-oriented rules of privacy by design, and c) academia and policy makers should engage even more with the design of privacy-oriented legal frameworks to promote a sustainable and mutually beneficial data ecosystem.Type: discussion paper
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PublicationDas Dilemma der EU-Wahlbeteiligung - Europawahlanalyse 2014The election of the European parliament ranks among as one of the most important elections of the whole world. The European people, however, might not realize how important it is so that the turnout of this election is by far lower than the turnouts of the national elections of the member states. If we consider the latest election results this master’s thesis sets the focus on the Second Order Election Theory and its validity after the election of the European Parliament in 2014. Furthermore it will be analysed, why the individual European Parliament election turnover rates of the different member states are so much lower from their retro perspective national election. This is remarkable, especially because the data of the Eurobarometer shows that the reputation of the European Union is far above average. The development of the turnover rates of the national and the European elections have decreased constantly over the last thirty years. However, the difference between the turnout of the European elections and the national elections is on average still above 20 % in favour of the national elections. This leads to a strong bias distortion of the election readiness, which veils the main election intentions of the voters of specific member states. The fact that not all data from the research institutes were available at the time of this study opens a lot of additional research opportunities in the future.Type: working paperJournal: ICER Papers on European GovernanceVolume: 1Issue: 5