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Florian Gasser
Title
Dr.
Last Name
Gasser
First name
Florian
Email
florian.gasser@unisg.ch
Phone
+41 71 224 28 43
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PublicationThe Art of Social-Media-InfluenceEN: In keeping with the trend of the attention economy, social media influencer marketing is a growth market that runs across the lifestyle themes of beauty, luxury, fashion, travel, and food. This article explores the status quo of this phenomenon and highlights current trends and the resulting challenges for marketers and influencers.Type: journal articleJournal: Marketing Review St. GallenVolume: 4
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PublicationPublic-Cloud-Computing für Versicherer – Mehr Effizienz, aber auch Komplexität(Institut für Versicherungswirtschaft, 2018-07)
;Claudio, StadelmannMoritz, FeuchterType: journal articleJournal: I.VW Management-Information - St. Galler Trendmonitor für Risiko- und FinanzmärkteVolume: (2) 2018