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Giulia Ranzini
Former Member
Last Name
Ranzini
First name
Giulia
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+41 71 224 2792
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http://www.twitter.com/giuliaranzini
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PublicationA Tale of Two Online Personae : Social Media and the Self Representation of ProfessionalsThe predominance of Social Media over other communication tools has determined a change in the work practices of professionals from a wide variety of fields. As managers create their online personae (i.e. their different professional and personal digital selves) Social Network Websites can also be thought of as a space for identity construction and experimentation (Ellison et al., 2006; Ibarra, 1999). In the present paper, we focus on a sample of communication and PR professionals to explore how their Social Media usage and attitudes influence their impression management practices. Through the self-representation choices of managers online, we are capable to explore the concretization of their informal roles, and the consequences on identity negotiation processes, at individual and organizational level.Type: conference paper