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Günter Müller-Stewens
Title
Prof. em. Dr.
Last Name
Müller-Stewens
First name
Günter
Email
guenter.mueller-stewens@unisg.ch
Phone
+41 71 224 2761
Now showing
1 - 4 of 4
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PublicationAkris : Competition in the high-end fashion industryThe case study explores Akris, a family owned fashion company based in St Gallen, Switzerland. Starting with only one sewing machine in 1922, the firm has developed into one of the most acclaimed international brands in the high-end, pret-a-porter fashion segment over the past few decades. By the end of 2011, Akris fashion was available at more than 500 locations all over the world, including 15 flagship stores and 50 shop-in-shops at the most prestigious department stores. Celebrities such as Michelle Obama, Condoleezza Rice, Princess Charlene of Monaco, Nicole Kidman, and many others wear Akris. The case study highlights how Akris has gained a competitive advantage in the fashion industry by strategically differentiating itself from its rivals. Specifically, the case illustrates how a firm in a highly competitive, fast-paced environment benefits from a long-term strategy building upon distinctive capabilities and resources that have their roots in the firm's history.Type: case study
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PublicationSiemens: Management Innovation at the Corporate LevelThe case study explores management innovation at the corporate level at Siemens AG for the ten-year period from 1998 to 2007. Faced with severe capital markets pressure in the late 1990s, Siemens launched its first comprehensive corporate program in July 1998. A critical part of the so-called Ten-Point Program was the top+ program, which exclusively addressed issues of business excellence and management innovation, the adoption of new management ideas, practices, tools, etc. With the revised and more coherent corporate strategy that aimed at vertically and horizontally optimizing the firm's portfolio, Siemens' management was able to add substantial shareholder value over the ten-year period from 1998 to 2007. The case study: (1) highlights the context, evolution, and content of a management innovation program; (2) illustrates how a firm masters the management innovation process, particularly the challenges when dealing with different management innovations and a diverse business portfolio; and (3) provides insights into how a multibusiness firm benefits from a comprehensive management innovation program. This case was written with the support of a Philip Law Scholarship awarded by ecch.