Günter Müller-Stewens
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Prof. em. Dr.
Last Name
Müller-Stewens
First name
Günter
Email
guenter.mueller-stewens@unisg.ch
Phone
+41 71 224 2761
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  • Publication
    There are no simple answers
    (Kogan Page, 2014)
    Berghaus, Benjamin
    ;
    Müller-Stewens, Günter
    ;
    Reinecke, Sven
    ;
    Berghaus, Benjamin
    ;
    Müller-Stewens, Günter
    ;
    Reinecke, Sven
    A luxury good must be rare and desirable. Ideally, it should be close to unobtainable. And yet, the luxury market grows faster than most others, suggesting an ever increasing accessibility to an ever growing populace. A luxury good must be extreme among the other offerings in its category. And yet, there is something inherently relative about luxury goods, driving the definition of luxury away from the offering itself and toward a consumer's situative perspective. Although a luxury good is meant to be uncompromisingly superfluous in terms of effort and materials invested beyond any standard of responsibility, luxury and responsible managerial and consumer behavior is becoming a more and more viable combination, creating eco-conscious fashion and hybrid high-performance sports cars.
    Type: book section
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/87510