Günter Müller-Stewens
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Prof. em. Dr.
Last Name
Müller-Stewens
First name
Günter
Email
guenter.mueller-stewens@unisg.ch
Phone
+41 71 224 2761
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  • Publication
    The Management of Luxury : A Practitioner's Handbook
    (Kogan Page, 2014)
    Berghaus, Benjamin
    ;
    Müller-Stewens, Günter
    ;
    Reinecke, Sven
    The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations. The Management of Luxury presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition. By bringing together the latest academic research and scientifically founded insights The Management of Luxury provides a multicultural, holistic and contemporary perspective on luxury marketing.
    Type: book
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/87450