Now showing 1 - 10 of 12
No Thumbnail Available
Publication

Das Richtige tun. Aufbruch zu einer menschlicheren Wirtschaft

2022-09 , Müller-Stewens, Günter , Bilhuber Galli, Eva

No Thumbnail Available
Publication

Radical business model transformation : Gaining the competitive edge in a disruptive world

2017 , Linz, Carsten , Müller-Stewens, Günter , Zimmermann, Alexander

No Thumbnail Available
Publication

The Management of Luxury : A Practitioner's Handbook

2014 , Berghaus, Benjamin , Müller-Stewens, Günter , Reinecke, Sven

The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations. The Management of Luxury presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition. By bringing together the latest academic research and scientifically founded insights The Management of Luxury provides a multicultural, holistic and contemporary perspective on luxury marketing.

No Thumbnail Available
Publication

Corporate Strategy & Governance

2009 , Müller-Stewens, Günter , Brauer, Matthias

No Thumbnail Available
Publication

Radical business model transformation : How Leading Organizations Have Successfully Adapted to Disruption

2020-10-03 , Linz, Carsten , Müller-Stewens, Günter , Zimmermann, Alexander

No Thumbnail Available
Publication

The professionalization of humanitarian organizations: The art of balancing multiple stakeholder interests at the ICRC

2017 , Müller-Stewens, Günter , Dinh, Tami , Hartmann, Bettina

No Thumbnail Available
Publication

The Role of the Chief Strategy Officers. CSO Study 2011

2011 , Menz, Markus , Müller-Stewens, Günter , Reineke, Björn , Henkel, Carsten B.

No Thumbnail Available
Publication

Denkanstösse. Perspektiven auf Flucht und Migration

2017-02-19 , Brühwiler, Claudia Franziska , Landfester, Ulrike , Frei, Christoph , Müller-Stewens, Günter , Wettstein, Florian , Holzgang, Milena , Heumann, Michael , Kolmar, Martin , Burri, Thomas , Sánchez, Yvette , Elliker, Florian , Anker, Markus , Reschke, Thomas , Jehle, Frank , Hauser, Heinz , Lehmkuhl, Dirk

No Thumbnail Available
Publication

Mergers & Acquisitions : Handbuch für Strategen, Analysten, Berater und Juristen

2016 , Müller-Stewens, Günter , Kunisch, Sven , Binder, Andreas

No Thumbnail Available
Publication

Mergers & Acquisitions : Analysen, Trends und Best Practices

2010 , Müller-Stewens, Günter , Kunisch, Sven , Binder, Andreas