Günter Müller-Stewens
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Prof. em. Dr.
Last Name
Müller-Stewens
First name
Günter
Email
guenter.mueller-stewens@unisg.ch
Phone
+41 71 224 2761
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Publication

Akris. Wettbewerb im Olymp der Modebranche

2021 , Müller-Stewens, Günter , Menz, Markus

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Tesla Motors. Business Model Configuration, Case Study Update: From Tesla Motors to Tesla

2017 , Hettich, Erwin , Müller-Stewens, Günter

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TESLA Motors: Business Model Configuration

2014 , Hettich, Erwin , Müller-Stewens, Günter

During its short history of 10 years, Tesla Motors Inc. has experienced soaring growth by radically deviating from traditional business model approaches in the automotive industry. Along the way, the company has taken many decisions to configure a model that goes far beyond the traditional car business. Riding a wave of success, Tesla's business has reached a turning point, where far-reaching decisions on its business model configuration must be made and various challenges mastered. Should Tesla return to its core, namely automobile production? Or should it further expand its integrative approach by building a mobility ecosystem? This case outlines the evolution of Tesla's business model from a niche prototype constructor of electric sports cars to one of the top 10 highest-valued car producers by market capitalization in the world. It aims to equip students with an ability to (1) understand the concept of business models generally and analyze the elements of Tesla's business model specifically; (2) comprehend the dynamics of business models; (3) assess the business model against rival approaches; (4) capture key strategic drivers; and (5) learn how to configure robust business models in transforming industries. http://www.thecasecentre.org/educators/products/view?id=121398

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General Electric 2001-2012 (Teil B) : Jeff Immelt forciert organisches Wachstum

2014 , Müller-Stewens, Günter , Glatzel, Johanna

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Synergien versus Autonomie: Das Management von Luxus-marken bei Richemont

2021 , Müller-Stewens, Günter , Schuler, Matthias

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Der Volkswagen Konzern, Teil A (2002 - Aug 2015, Der Griff nach der Weltspitze) und Teil B (Sept 2015 - Juni 2016, Super-GAU im integrierten Konzern)

2016 , Müller-Stewens, Günter , Stonig, Joachim

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TESLA Motors: Business Model Configuration (Teaching Note)

2014 , Hettich, Erwin , Müller-Stewens, Günter

http://www.thecasecentre.org/educators/products/view?id=121399

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ZF Friedrichshafen’s acquisition of TRW Automotive. Part A: Making the deal. Part B: Shaping the process between signing and closing. Part C: Post-merger integration

2017 , Düsterhoff, Henning , Pfeifle, Kathrin , Müller-Stewens, Günter , Ringlstetter, Max

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The Volkswagen Group, Part A (2002 - Aug 2015, Reaching for the top) and Part B (Sept - June 2016, Disaster in the integrated corporation)

2016 , Müller-Stewens, Günter , Stonig, Joachim

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General Electric 1981-2001 (Teil A) : Wellen strategischen Wandels in der Ära Jack Welch

2014 , Müller-Stewens, Günter , Glatzel, Johanna

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