Günter Müller-Stewens

The meaning of luxury and the customers that buy luxury have continually been evolving and the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations. The Management of Luxury presents the view of 51 international experts on what luxury management is, how to manage luxury organizations, and key strategies for luxury brand success. Using unique research and case studies they examine how luxury is evolving, and which fundamental aspects of the business need to be prioritised in a time of change and transition. By bringing together the latest academic research and scientifically founded insights The Management of Luxury provides a multicultural, holistic and contemporary perspective on luxury marketing.

This book provides an overarching framework for cumulating the knowledge in the strategy process field, and an overarching framework within which to review the strategy process field. The authors identify useful areas in which new research contributions can be made. Therefore the book helps in the appropriate design of this research. It includes ten papers written by both North American and European scholars, and is part of the Strategic Management Society series.